About François
English
Fluent
French
Native or bilingual
German
Conversational
Experience
- Naturalessence
On Malt
Business Development and Marketing ConsultantMay 2023 - May 2023Marseille, FranceStrategic and marketing diagnosis mission. Review of opportunities to seize and factors to address to ensure the development plan and achieve the leader's vision. Specific work on communication, branding, and service range. - DesautelInnovation ConsultantMay 2023 - December 2023 (7 months)Valorization of an internal invention and transformation into an innovative service/product using my method, MCA (Accelerated Conceptualization Methodology).- Scenario design- Creation of concept boards (sketches)- Market research with 10 clients and prospects- Analysis, recommendations, Go/No-go, pricing- Launch of innovations to be further developed internally
- DanoneInnovation ConsultantAGRICULTUREJanuary 2020 - January 2020Palaiseau, FranceCreativity training. Training of creative leaders at Danone Vitapole within the researcher community. Facilitation of concept labs across Europe for new product development (facilitation in French and English). Work on the name change from Bio to Activia (first brand platform and copy strategy).
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Education
- Master 2 Marketing, Innovation and EntrepreneurshipEM LYON1987Diplôme d'école de commerce avec spécialisation en marketing, innovation et entrepreneuriat : Marketing Innovation Création d'entreprise Entrepreneuriat Communication Stratégie Etudes qualitatives - études quantitatives - tests de concepts
- Modern Literature (DEUG as an auditor)Aix Marseille University1986Littérature comparée, grammaire française, vieux français, latin, anglais, phonétique
Certifications
- NLP PractitionerIFPNL Paris2001
- International Coach for Innovative EntrepreneursBabson College, Boston, USA2003