Freelancer profile translated to English.
Back to original languageAbout François
Hello!
Marketing Automation expert and IT engineer by training, I am a certified Salesforce, Pardot and Marketing Cloud consultant. With more than 32 certifications to my name, I support you on all aspects of your Digital Marketing, both in the long term and on an ad hoc basis.
Conversion:
- Marketing Automation
- Email Marketing
- Lead Nurturing
- Forms and Landing Page
- Pardot and Marketing Cloud certified consultant (Salesforce)
Referencing / SEO:
- Audit and positioning monitoring
- Co-creation training workshop
- Semantic cocoons to prioritize your themes
- Netlinking
- Yoast / SEMRush / 1.fr etc.
Paid acquisition:
- SEA: Google Ads
- SMA: Facebook Ads, Linked Ads, Youtube
- Creation, optimization and monitoring of your campaigns
Reporting:
- Implementation of dedicated Dashboards to track your KPIs
- Google Analytics / Google Data Studio
With both technical (IT engineer) and marketing (agency expert) training, I bring you my expertise to make digital a growth lever.
I would be very happy to discuss with you to bring the best light to your project!
See you soon,
François
Salescloud Certified Consultant (2020)
Pardot Certified Consultant (2019)
Marketing Cloud Certified Consultant (2019)
Einstein Analytics & Discovery Certified Consultant (2020)
HubSpot Inbound Marketing Certified Consultant (2018)
English
Fluent
French
Native or bilingual
Can work on-site
Aix-en-Provence (up to 50km), Lyon (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Nantes (up to 50km)
Experience
- Airbus HelicoptersInbound Marketing ConsultingAVIATION AND AEROSPACENovember 2017 - April 2018 (6 months)Vitrolles, FranceOnboarding strategy and co-creation workshops.Chatbot prototyping and MRO site.
- Biocanina360° Webmarketing SupportPHARMACEUTICALS INDUSTRYJanuary 2019 - April 2019 (4 months)Clermont-Ferrand, FranceRedesign of the website www.biocanina.comCo-creation workshops (personas, semantic cocoons, SEO, UX) and parallel implementation of the site.
- EverteamMarketing Automation Optimization and Editorial StrategySOFTWARE PUBLISHINGApril 2018 - January 2019 (10 months)Lyon, FranceSEO audit, optimization and supervision of the editorial strategy.Training in the Marketing Automation platform and support for the e-mail marketing strategy.
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Education
- IT EngineerEcole Nationale Supérieure de Techniques Avancées1997L'ENSTA est une école polyvalente où j'ai acquis des bases solides de développement et architecture IT. J'ai complété cette formation par plusieurs expériences entreprenariales (Prixtel, 1min30) qui ont complété mon expertise IT par une expertise Marketing. Toujours dans l'acquisition de nouvelles compétences, je complète régulièrement ce cursus par des formations certifiantes : Hubspot, Salesforce, Google...
Certifications
- Salesforce Einstein Analytics & Discovery Certified ConsultantSalesforce