Freelancer profile translated to English.
Back to original languageAbout François
FR
Graphic Designer · Community Manager · Copywriter
I help brands, SMEs, and freelancers create effective visual and editorial content designed to strengthen their image and online presence.
My approach is creative, strategic, and results-oriented: every visual, every text, and every post has a clear objective (visibility, engagement, conversion).
Thanks to my versatile skillset, I offer turnkey solutions, from graphic design and copywriting to social media management and engagement.
Accustomed to working with clients in Switzerland and across Europe, I prioritize quality, reliability, and meeting deadlines.
EN
Graphic Designer · Community Manager · Copywriter
I help brands, SMEs, and freelancers create effective visual and editorial content designed to strengthen their image and online presence.
My approach is creative, strategic, and results-oriented: every visual, every text, and every post has a clear objective (visibility, engagement, conversion).
Thanks to my versatile skillset, I offer turnkey solutions, from graphic design and copywriting to social media management and engagement.
Accustomed to working with clients in Switzerland and across Europe, I prioritize quality, reliability, and meeting deadlines.
French
Native or bilingual
English
Fluent
German
Conversational
Remote only
Primarily works remotely
Experience
- FreelanceVISUAL DESIGNERJanuary 2020 - Today (6 years and 5 months)Wil, SwitzerlandBrand Identity & Design: Development of complete visual identities, graphic guidelines, and high-end print materials (brochures, POS displays) for international clients. Digital Innovation and UI/UX: Design of user interfaces, web animations, and social media content using AI tools (Midjourney, Adobe Firefly) to optimize effectiveness. Creative Direction: Strategic consulting and execution of advertising campaigns, technical sportswear design, and high-performance photo retouching.
- LÉZARD (Association)COMMUNICATION OFFICERJanuary 2022 - January 2023 (1 year)68000 Colmar, FranceDesign and execution of the annual visual identity for cultural programming. Creation of print materials (posters, brochures) and digital campaigns to enhance event visibility.
- CUORE OF SWITZERLANDSENIOR VISUAL DESIGNERJanuary 2019 - January 2020 (1 year)International Circle & International Drive, Cockeysville, MD, USASportswear Design: Creation of high-performance technical apparel (cycling, triathlon, running) for the global market. Digital Content Strategy: Creation of interactive web content and animations, as well as strategic management of social media presence. Brand Strategy & POS: Design of global advertising campaigns and optimization of product presentation at points of sale (POS).
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Education
- PROFESSIONAL DEGREE - BACHELORUniversité de Haute-AlsaceWEBDESIGN & COMMUNICATION
- NATIONAL DIPLOMA IN VISUAL ARTS (DNAP) - BACHELORÉcole Nationale Supérieure d'Art et de Design de NancyDESIGN