Freelancer profile translated to English.
Back to original languageAbout Francois
Video marketing content creator since 2015, I help your company design and produceclear, humanvideos designed to **serve a concrete objective**: to explain your offer, build trust, encourage purchases or contact, share knowledge, engage your employees or community.
My background:
- 7 years in marketing, communication & public relations in Paris [2008-2015]
- 7 years in audiovisual production (commercials and cinema) in Toronto [2015-2022]
- 2 years in video/social media agency (Splashr/Jaws) in Paris [2023-2025]
These experiences now allow me to master the entire process: strategy, scriptwriting, shooting, editing, motion design, broadcast management (paid & organic), performance analysis.
What you can entrust me with:
- Production of advertising videos for Meta, TikTok, LinkedIn, or YouTube (Social Ads)
- Creation of short video packs to engage your community (Snack content)
- Production of brand films to present a company, an offer, or expertise (Brand Content)
- Creation of employer branding content to attract top talent
- Production of long formats (podcasts, conference recordings) and breakdown into short clips for social media
- Definition of a video content strategy tailored to your objective
- Planning and monitoring of video content distribution
Whatever your company's objective, I will find the format that helps you achieve it.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Les MotsOnline course productionEDUCATION AND E-LEARNINGOctober 2025 - December 2025 (2 months)Paris, FranceCreation of an online video course (approx. 10 episodes of 5 minutes each), aimed at parents and teachers, to provide concrete creative writing tools for children.Tasks performed:
- Editorial framework of the video program
- Clarification of the concept, learning objectives, and target audience
- Structuring the course into short video modules
- Support with writing and content organization
- Preparation for filming: outline, intention, pacing, and format clarity
- Direction, video/audio shooting, and capture during filming
- Editing of modules, graphic design, sound mixing, and preparation of broadcast-ready deliverables
- FreelanceVideo editor / Social media strategySOCIAL NETWORKSJuly 2025 - Today (1 year and 1 month)Paris, FranceCreation of video content for brands, startups, VSEs, SMEs, artisans, and retailers:
- Social ads (Meta, TikTok, Youtube, LinkedIn),
- Institutional videos,
- Interviews
- Snack content (Instagram Reels, TikTok, YouTube Shorts),
- Brand films (brand content).
- Broadcast management (organic or paid campaigns) and performance reporting
One-off missions or long-term support. - SplashrVideo Content ManagerSOCIAL NETWORKSSeptember 2023 - July 2025 (1 year and 9 months)Paris, France
- Ongoing support for two agency clients: Institut Supérieur du Droit and Factory.
- Conception, filming, and editing of approximately 50 short video content pieces for social media.
- Creation of editorial formats adapted to each brand's objectives: education, awareness, engagement, and expertise showcasing.
- Translation of communication needs into concrete videos, designed to capture attention and perform on social platforms.
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Education
- Master 2 (M2), Marketing / CommunicationIÉSEG School of Management2007Master 2 (M2), Marketing / Communication