François Martin

Produced multichannel campaigns and content for 8 major brands and institutions (BUT, Decathlon, IPSEN, Kiloutou, Ordre des Experts-Comptables, ADEME, Auto Hall, Mauges Communauté), managing copywriting and production from start to finish.

Strengthened internal communication for national groups through institutional films broadcast nationwide (Decathlon, ID Logistics, Kiloutou), combining motion design, scriptwriting, and art direction.

Structured the editorial and SEO redesign of the Auto Hall Morocco website across over 50 pages of corporate and subsidiary content, integrating AI workflows to accelerate production.

Managed audiovisual and communication projects for over 10 clients in business, local government, and institutions (budgets €20-80K), coordinating teams of 5 to 10 people from start to finish.

Developed an AI-powered heritage content animation offering deployed in 2 museums (Angers, Cholet), generating positive public feedback and institutional visibility.

Designed and marketed an immersive offer (20m panoramic screen) presented to over 15 event agencies and local authorities in France.

Designed and wrote multichannel campaigns for over 30 B2B and B2C clients (print, digital, radio, video), handling all creative and institutional formats for the agency. Managed complex international projects over 8 years, coordinating creative, sales, and local vendor teams.

• Designed press, PR, and marketing campaigns for a diverse client portfolio, producing all online and offline creative and promotional materials.