François Loizel

Responsible for the Hospitality, Food and Beverage, Licensing, and Spectator Experience departments at the Lille site (52 Basketball and Handball matches, 1.3 million spectators).

- **Management**: Interface with the IOC, federations, and operators to best achieve commercial objectives

(€5M revenue for Licensing), leading meetings, implementing action plans, briefing teams.

- **Partnership**: Supporting partners in deploying their on-site activations.

- **Performance**: Sales monitoring, KPI analysis, and implementation of corrective actions to achieve objectives.

- **Communication**: Design and production of the partner roadmap (1000 copies) for the World Cup.

- **Revenue**: Sale and management of the advertising campaign (€1M).

- **Partner Debriefs**: Presentation of financial & digital results, impact, legacy, etc., to management.

- **Account Management**: Main point of contact for sponsors and key stakeholders, ensuring their satisfaction and compliance with contractual rights.

Management of a team of 15 people. Responsible for marketing and sponsorship matters: rights protection program, France 2023 Exhibition, partner activations and accreditations, Value in Kind (VIK) for national teams.

Strategic & Business Development team for the Southern and Western Europe region.

- Financial analysis: country analysis and recommendations on pricing and sales strategy issues.

- Business Intelligence: Creation of a commercial conditions simulation tool for France and the United Kingdom.

- Audit of promotion management in France.