Freelancer profile translated to English.

Description

Your margins, revenues, and volumes are under pressure, and you want to leverage pricing to meet your profitable growth objectives.

I help you unlock the full potential of Pricing, from implementing short-term tactical levers to boost your margin to sustainably transforming your pricing into a strategic lever for your business.

The impact of my approach is directly and quickly reflected in your key performance indicators, allowing you to strengthen your market differentiation and improve customer price perception.

I address both strategic and operational pricing challenges for national and international B2B and B2C companies, in contexts of crisis and financial pressure, the pursuit of profitable growth, or transformation.

My support covers the entire Pricing value chain and adapts to your needs:

- Structured diagnosis of your pricing performance

- Identification and activation of quick-win actions

- Implementation or redesign of your pricing strategy

- Execution of high-performing and scalable action plans

- Definition of your pricing management framework

- Robust and cross-functional pricing governance

- Measurement and improvement of your pricing performance

- Development of pricing skills for your internal teams

- Support for your pricing transformation projects

What sets me apart:

- An approach entirely focused on tangible and measurable results

- Expertise based on over 25 years of in-company pricing experience

- Proven business practices in complex business contexts

- The ability to work with both management and operational teams

- A partnership approach, capable of challenging and securing your pricing decisions

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Bordeaux (up to 50km)

FL Consultancy
Founder, Pricing Partner
CONSULTING AND AUDITS
August 2025 - Today (1 year)
Paris, France
From implementing quick wins to longer-term pricing transformation projects, from strategy to execution, I help companies achieve their profitable growth objectives.

Expertise:

- Pricing maturity diagnosis and quick wins
- Pricing strategy, roadmap, and action plans (short/medium/long term)
- Pricing organization, governance & operational model
- Pricing performance monitoring and continuous improvement
- Change management, training & team acculturation
- Transformation project management

Key results:

- Enhanced market price image and perception
- Improved customer conversion and loyalty
- Achievement of profitable growth objectives
- Robust pricing power and performance in inflationary and volatile contexts
- More agile pricing decisions through improved efficiency and maturity
Pricing Pricing Strategy Revenue Growth Profitability Management Change Management & Transformation
Manutan
Group Pricing Director
RETAIL (LARGE RETAILERS)
May 2018 - August 2025 (7 years and 3 months)
Gonesse, France
Key results:

- Margin protection and improvement through the implementation of short-term tactical levers
- Definition of group pricing strategy and implementation through action plans adapted to each subsidiary
- Support for the Group and its subsidiaries in achieving their multi-year profitable growth business objectives
- Improvement of customer conversion through price optimization and redesign of discount policies
- Demonstration of the Group's pricing power during high inflation periods
- Implementation of agile and informed governance and decision-making processes addressing company challenges and market dynamics
- Development of overall pricing maturity and effectiveness
- Transformation of pricing into a sustainable strategic lever for the company
Pricing Revenue Growth Profitability Management Pricing Strategy and Tactics Price Management and Optimization
Office Depot
Pricing and Profitability Manager
RETAIL (LARGE RETAILERS)
August 2002 - April 2018 (15 years and 8 months)
Villepinte, France
Key results:

- Achievement of profitability objectives through the recurrent implementation of pricing levers
- Improvement of positioning and harmonization of prices across all sales channels
- Creation of a dedicated Excel tool for price optimization by product categories and segments
- Development of sales teams' pricing capabilities through training, improvement of discount rules, and the price negotiation process
- Development of common European pricing standards recognized as best practices by SKP
Pricing Strategy and Tactics Sales Excellence Price Management and Optimization Profitability Management Change Management & Transformation