François Goujon

2012 - 2020 VP Digital Marketing. Conrad France – Lille. 70 employees. German group (4500 employees, 15 subsidiaries, 1.6 Bn €).

- Co-leader of the French subsidiary 2019-2020: P&L, business plan and sales responsibility. HR policy and Voice of France in international relationships within the group (subsidiaries and headquarters). Provide vision and strategic input to the teams.

- Chief Marketing Officer 2012-2020: Design and Manage execution of omnichannel Marketing, Sales and Awareness plans (on & offline). Manage and Coach a full-fledged team including Traffic, Product, CRM, Social Networks and Store Executives, Optimize Margin, French purchasing and Pricing. Execute hands-on leadership to accomplish targets, plans and launch milestones.

- Results: Business model transformation from B2C to B2B focus: B2B turnover growth of 2.5 times in 8 years. Development of 10 Marketplaces: turnover growth of 4 times from 2015 to 2020. Data, CRM, and AI Innovative project launches. Positive EBITDA turnaround from 2017 to 2020. Reorganization and empowerment of the teams. Best in class Gross Margin among the 15 European subsidiaries.

- Top Office (office supplies): Web and Retail Marketing Manager, 4 months 2023

- Afibel (Senior Fashion): Digital Marketing Director, 4 months 2022

- Gamm Vert Retail Marketing Manager 4 months 2021

I help Brands develop their B2C or B2B sales by:

Analyzing your results and performance

Conducting a Multichannel Marketing diagnosis

Assessing your human resources,

Reviewing your marketing processes and tools

Proposing and implementing differentiating action plans aligned with your Mission, your Ambition, and your Positioning.

For a given period, I can manage your Marketing team and operational run

An analytical and creative approach based on 25 years of experience

Owner of Optical Low Cost Portugal. Innovative concept based on centralizing some elements of the value chain. Responsibilities: Customer Marketing: Multi-channel and multi-local retail campaigns. Stores, Radio, Press, Outdoors, Public Relations, flyers... Product Marketing: Definition of the offer, product segmentation, Merchandising, and Pricing. Sourcing Optimization. Franchisee Animation. Achievements: Image Redesign: from a pure Low Cost to a Big Brands and low prices positioning, more modern and offering more choice. Multi-Channel: Partnership with Clubefashion, the 1st private sales site. TV Sponsoring of the TV broadcast winner 'Portugal's Got Talent'. Lisbon Franchising Fair: 1st stand of the company. Internal Communication: creation of the OLC franchisee's journal. Retail: Creation of a new store design. Innovations: Launch of 2 shop-in-shop concepts (in Supermarkets and Clinics). Management: 7 people in: 3 for retail, 1 for opening stores and animation, 3 in the laboratory, and 14 franchisees.