Freelancer profile translated to English.
Back to original languageAbout François
360° communication, influence, and digital marketing strategist, I support executives, brands, and institutions to accelerate their visibility, reputation, and business.After 20 years in agencies and institutions (Île-de-France Region, post-Brexit international campaigns, +600% audience in 2 years), I orchestrate high-impact plans combining PR & public affairs, social media & content, paid/SEO/SEA, and crisis management.
I intervene when it's necessary to clarify a strategy, structure executive communication, deploy useful influence (opinion leaders, creators, advocacy), professionalize editorial & data, or secure a sensitive situation.
My areas of expertise include:
- 360° Communication Strategy: positioning, message map, activation plan, paid/owned/earned orchestration.
- Influence & PR Communication: media relations, opinion leaders/experts, ambassador & advocacy programs, speaking opportunities.
- Digital Marketing & Social Media: editorial strategy, calendars & Social Media Ops, community management, UGC, reporting & dashboards.
- Acquisition & Performance: SEO/SEA, paid social, CRM/marketing automation, A/B testing, conversion & attribution.
- Public Affairs: stakeholder mapping, arguments, position papers, mobilization and acceptability campaigns.
- Crisis Management & Sensitive Communication: risk monitoring, crisis units, protocols, talking points, media training, post-mortem.
- Executives & Employer Branding: personal branding, thought leadership, op-eds & conferences, LinkedIn programs, EVP & recruitment.
- Strategic Planning & Research: market/consumer insights, segmentation, competitive benchmarks, KPIs & impact.
- Training & Coaching: MBA/schools, tailor-made workshops (crisis, influence, social media, public speaking).
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- girafeCommunications DirectorPUBLIC SECTOROctober 2025 - December 2025 (2 months)Paris, FranceDirector of Communications for Girafe Planet, I define and deploy the platform's visibility, awareness, and influence strategy, with a clear objective: to make the offering immediately understandable and accelerate adoption among target audiences (talents, communities, NGOs, cultural venues, responsible companies, academic partners).I manage editorial content and production (LinkedIn, press releases, white papers, web pages, product storytelling), translating the value proposition into simple messages, concrete evidence, and use cases. I focus communication on generating qualified connections and activated projects, rather than solely on visibility metrics.I also structure dissemination and external relations: mapping and managing a network of referrers, organizing speaking opportunities (interviews, events, live sessions, partnerships), coordinating internal contributors, and implementing monitoring tools (CRM, editorial calendar, reporting) to measure impact, ensure brand consistency, and support launch phases.
- Naïas FormationDigital Marketing Strategy BootcampSeptember 2025 - Today (9 months)Paris, France
- 3-year digital marketing strategy (Budgets, Resources, Quotes, and Marketing Plan) as part of a consulting mission
- Social Media Strategy (Organic and Paid FB, IG, LinkedIn, and Twitter Ads) - LinkedIn profile addition - Social media calendar creation
- SEO and UX audit of the website to optimize customer journey and indexing
- Content Marketing Strategy based on personas - LinkedIn profile addition - SEO-optimized article writing
- Paid Media Strategy (SEA, Affiliation, Display, Comparison Sites, and Marketplaces)
- ENGAGEMENT(S)Founder & PresidentJanuary 2024 - Today (2 years and 5 months)Paris, FranceAs a 360° communication specialist, I support companies, institutions, and decision-makers in their influence strategies, while guiding them through crisis situations to protect and enhance their image.
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Education
- Digital Marketing StrategyNaïas FormationStratégie Marketing Digital : • Stratégie marketing digital sur 3 ans (Budgets, Ressources, Devis et Plan Marketing) dans le cadre de la mission de consulting • Stratégie Social Media (Naturelle et Payante FB, IG, LinkedIn et Twitter Ads) ajout pr profil LinkedIn – Réalisation d’un calendrier social media • Audit SEO et UX du site afin d’optimiser le parcours client et l’indexation • Stratégie de Content marketing en fonction des personas ajout pr profil LinkedIn – Rédaction d’articles optimisés SEO • Stratégie Paid Media (SEA, Affiliation, Display, Comparateurs et Marketplaces) • Recommandations d’outils de tracking et mise en place reporting (KPIs + Google Analytics) Outils Digitaux : • Outils Google : Google Analytics, Google Ads, Google My Business, GTM, Google Trends, Looker Studio • Outils SEO : Ahrefs, Ubersuggest, ScreamingFrog • Outils Social Media : Creator Studio, Meta Business Manager • Outils Emailing : Mailchimp, Brevo • CMS: WordPress, Prestashop, Shopify • Langages : HTML, CSS • Design et UX : Figma, Xmind, Photoshop • Suite Microsoft Office : Word, PowerPoint, Excel
- MBA Innovation & Marketing DigitalDE VINCI HIGER EDUCATION2020
Certifications
- Accessibility CertificationKoena2025