Freelancer profile translated to English.
Back to original languageAbout François
🎯 Expert in sports marketing and advertising, I help brands and clubs activate their partnerships, develop their brand preference in the heart of sport, and boost their merchandising revenue.
Former sponsorship manager at Kappa, I worked with over 30 European professional clubs and 100 advertising clients with SPK MĂ©dias.
With an active network in the sports ecosystem – advertisers, rights holders, agencies, and equipment manufacturers – I am involved in the design and deployment of impactful marketing and sponsorship initiatives.
Based in Nantes, available for assignments in France or remotely.
French
Native or bilingual
English
Conversational
Can work on-site
Nantes (up to 50km), Paris (up to 50km)
Experience
- SPKAdvertising & Biz DevSPORTSMay 2025 - Today (1 year and 3 months)Nantes, FranceAt the heart of a 100% Sports AGENCY & MEDIA collective, I manage the advertising of 4 media outlets with 1.5 million subscribers.
- SPK MĂ©diasDevelopment & Advertising ManagerSPORTSNovember 2022 - April 2025 (2 years and 5 months)Nantes, FranceIn charge of all revenues for SPK MĂ©dias (SPK Group), a galaxy of media focused on sports & their equipment.Photo, video & graphics at the heart of the sectors that passion us. Thanks to our expertise and passion, we have built large audiences with a unique and specialized positioning. This allows us today to support many brands in their communication strategies.
- KAPPA FRANCESPONSORING MANAGERSPORTSJanuary 2013 - January 2022 (9 years)Saint-Herblain, FranceResponsible for managing partnerships with professional clubs (from rights negotiation to collection development and distribution) and operational marketing (activation & direct marketing) for the brand in all its sponsorship and commercial development TEAMSPORT (Rugby, Football, Handball, Basketball...)Key account leader & commercial management of CLUB collections / Merchandising via Intersport, Sport 2000, Decathlon, FOOT KORNER, Espace Foot, RUGBY STORE, PANINI, +2FOOT, UNISPORT, FOOT.FR, Classic Football, PRO DIRECT, FootStore…
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Education
- Master 2 Sports Organization Management, Sports Sponsorship, Sports Economics, Sports Events...AMOS - Sport Business School2012Master 2 Management des organisations sportives, Sponsoring Sportif, economie du sport, événementiel sport...
- Master 1 Business Law, Contract Law, Corporate Law, Intellectual Property, Accounting, Security LawUniversity of Caen Normandy2010Master 1 Droit des Affaires, Droit des contrats, droit des sociétés, propriété intellectuel, comptabilité, droit des suretés