Freelancer profile translated to English.
Back to original languageAbout Françoise
I execute digital marketing. Not just strategy, but also concrete actions.
Do you have a question? I support organizations of all sizes, from freelancers to international structures, to make their digital communication truly effective.
My positioning: senior, operational, and adaptable, at the interface between strategy and execution on content, SEO, CRM, websites, and campaigns.
I focus on the essential: impact and performance.
What I bring:
• End-to-end digital execution
• SEO, content & CMS (WordPress, Drupal, etc.)
• CRM & campaign management
• Customer journey optimization
• Reliable operational support
• Coherence, optimization, improvement
I enjoy discussing ideas, projects, and the major trends shaping our world, especially AI/GEO, etc.
Let's connect on LinkedIn, schedule a call, grab a coffee...
📍 Brussels / Belgium / Remote
French
Native or bilingual
Can work on-site
Bruxelles (up to 50km)
Experience
- VICTOIREDigital Marcom & Sales CoordinatorJanuary 2016 - January 2021 (5 years)• Optimization of social marketing strategy to improve brand awareness, demand - generation, traffic optimization and conversion to sales• Web master: CMS, content web pages management, SEO optimization• Digital campaign management; SEA (Google Display Network, Facebook ads)• Online development strategy• Writing, publishing ads for new real estate projects; creating communication materials (advertising videos) and launching promotional communication• Newsletter and emailing management• IT (esp. database management) and administrative support
- AMNESTY INTERNATIONAL ASBL (FUNDRAISING)Fundraising Program AssistantJanuary 2015 - January 2016 (1 year)• Integrated marketing automation and donor portal management• Personalized, high-touch follow-up to create loyalty
- BLANC DE FEMMES (E-COMMERCE)Web Marketing and Web Project ManagerJanuary 2009 - January 2011 (2 years)• Implementation of the E-commerce platform selling branded wines to women, in a fast-changing consumer behavior and the business environment
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Education
- Digital Marketing certificateInternational University Of Monaco2014Digital Marketing certificate
- Bachelor of Science in MarketingSolvay Brussels School2004Executive Master in Marketing