Françoise B.

I support companies in their digital, Data & AI transformation, from strategy to operational execution.

🔄 Vision & Structuring of Transformations

• Definition of strategic roadmaps aligned with business, IT, and Data objectives.

• Management of cross-functional programs focused on performance, quality, and time-to-market reduction.

💡 Data Product, Innovation & Agility

• Scoping of use cases, development of personas, and experimentation of data solutions (CRM, dashboards, management tools) and generative AI.

• Design and experimentation of digital products and MVPs using Design Thinking and Lean Startup approaches.

• Management of complex projects in an agile environment (Scrum, Kanban).

• Rapid prototyping using NoCode tools (n8n, Make, Airtable) to accelerate use case validation.

• Transformation of offerings and optimization of business processes, with IT system interconnection and team acculturation to Data & AI uses.

🌐 Optimization through Data

• Implementation of APIs, structuring and securing data flows, contributing to +25% efficiency in business processes.

• KPI-driven management and user journey analysis, contributing to +50% customer growth.

💼 Cross-functional Management & Change Management

• Coordination of business units, IT, and Data teams from Discovery to Delivery.

• Support for the evolution of operational models and organizational structuring.

• Management of project portfolios and budget tracking.

Accelerating growth and optimizing customer experience for a hybrid solution (SaaS & Services) for video production targeting mid-sized and large companies.

- Product Discovery & UX Design: Analysis of the user journey across 3 pillars (Training, Mobile App, Post-production). Identification of friction points. Redefinition of the support offering to streamline the transition from mobile capture to editing service. Identification of UX improvement levers to increase retention and customer satisfaction.

- Data-Driven Growth Strategy: Definition of acquisition and conversion strategy based on fine segmentation (personas) and market analysis. Sales funnel optimization and implementation of an ROI-oriented action plan.

- Performance Monitoring: Implementation of Key Performance Indicators (KPIs) and analytics tracking to measure user engagement and the effectiveness of new training paths.

- Positioning & Market Insight: Market research and competitive benchmarking to differentiate the overall offering (training + tool + service) and strengthen the brand's value proposition.

- Customer Experience, Content & Data-Driven Strategy: design of fluid and personalized customer journeys, persona analysis, structuring, exploitation, and publication of rich content, UX optimization to maximize engagement and performance

- Content & Data Enablement: structuring, publication, and exploitation of rich, multilingual, and multi-channel content to improve visibility, engagement, and conversion

- Performance & Growth: SEO optimization to improve visibility and management of acquisition and conversion KPIs

- Data & Platform Integration: consulting on architecture and integration of solutions (CMS, CRM, ERP, PIM) to ensure smooth data flow and coherent multi-channel distribution

- Product Ownership & Change: assistance in solution selection, functional design, digital project management, and change management

Creation and launch of the Digital Experience Management (DXM) Business Unit in France:

- Definition of the value proposition, business model, and market positioning

- Technological watch and solution benchmarking

- Acculturation and training of teams in digital and agile methods

- Construction of offerings and management of the marketing action plan