Freelancer profile translated to English.
Back to original languageAbout François
After an EDHEC degree and a master's in digital marketing from SKEMA Business School, I have had the opportunity to work on various IT and CRM projects.
I enjoy innovating and staying at the forefront of technology while ensuring ROI and compliance.
My diverse experiences provide me with high flexibility across marketing, IT, sales, and contract-related topics, as well as a strong open-mindedness.
I aim to support my clients in ambitious projects and guide teams with a methodical approach:
- Gathering business needs
- Defining specifications, budget, and legal framework
- Validating iterations and building the timeline
- Organizing work, implementing agile ceremonies
- Tracking, ticketing, coordinating tests, validation, and roadshow
- Writing technical documentation, training
- Change management and industrialization
Certifications:
- AgilePM® Foundation
- Google Analytics
- Hubspot Inbound Marketing (57/60)
Languages:
- French (Native)
- English (Bilingual/Native) TOEIC (990/990)
- German B1
French
Native or bilingual
English
Native or bilingual
Can work on-site
Annecy (up to 50km), Lyon (up to 100km), Genève (up to 100km), Lausanne (up to 100km), Chambéry (up to 100km)
Experience
- AstrelyaBusiness ManagerCONSULTING AND AUDITSJuly 2021 - Today (4 years and 11 months)Geneva, Switzerland- Business Manager for clients IT projects- Referent for 40+ accounts (Public, Banking, Trading, NGO …)- Referent for all tenders (legal aspects, pricing, contract ...)- Recruitment for niche profiles : specifically on CRM, ERP and CMS topics
- Bouygues TelecomProject Manager - Digital InnovationTELECOMMUNICATIONSAugust 2018 - July 2021 (2 years and 11 months)Paris, FrancePrimary Role :- In charge of innovation to increase CRM campaigns performances- Management of a 1M€ budget and of the relationship with 10+ partners- Responsible for IA topics around Salesforce Marketing Cloud- Responsible for the build of 2 broadcast Channels (Push & RCS)Secondary Role :- Supervision of Salesforce Marketing Cloud campaigns (email, text, push, mail)- In charge of broadcast & campaigns deliverability- In charge of innovation and partnerships- Responsible for mailing projectsTechnical Environment : Agile context | Salesforce Marketing Cloud | Einstein Analytics | Einstein AI | Tableau | Salesforce Interaction Studio | Wordpress | JIRA | Trello | Google Analytics | Microsoft 365 | Teams | RCSPartnerships and POC : Persado | Notify | Reelevant | Accengage (Urban Airship) | Tinyclues | Sinch RCS (MyElefant) | Returnpath (validity) | Tableau Software | Captain Wallet | Bluedot
- PAPERNESTProject Manager - SEOENERGY AND UTILITIESJanuary 2018 - July 2018 (6 months)Paris, France- Responsible for partnerships & CRM setup- Growth-Hacking (lead qualification, web scraping)- Responsible of the SEO strategy and compliancyTechnical Environment : Google Ads | Google Analytics | Google Search Console | Hubspot | Trello | ScreamingFrog | Ahrefs | SEMrush | Office 365 | Wordpress
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Education
- Bachelor of Science in MarketingEDHEC Business School2019Bachelor's degree, IBT Marketing
- Master's degree, Digital Marketing & e-commerceSKEMA BUSINESS SCHOOL2019Master's degree, Digital Marketing & e-commerce
Certifications
- AgilePM FoundationAPMP International2019
- Hubspot Inbound Marketing - Credential ID 5186971Hubspot2019