Freelancer profile translated to English.
Back to original languageAbout François
WISE DETAILS MAKE SHARP DESIGNS.
💎Cultivate intrinsic singularities.💎
▶️ I translate concepts into images, give substance to identities, illustrate arguments, and stage visions. My approach to visual communication is based on the sense of carefully selected details to achieve objectives with authenticity. Thus, I ensure perfect harmony between messages and my clients' primary motivation, their vocation.
🔀 I favor a global approach over hyperspecialization, which is often accompanied by siloed thinking. Therefore, I cultivate and claim a pluralistic know-how (image generation via AI, logo, publishing, packaging, events, promotions, advertising, digital, motion design, internal comms...) and a comprehensive field of intervention, from concept to execution documents.
🔄️ A passionate, precise, and rigorous art director, I also love words. I love things that make sense, beautiful strategic reflections that feed inspiration and reveal those little details that make all the difference.
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TO GOSSIP: I am in the Top 8 of the SABER TOUR® (the ATP/WTA of sport laser saber)
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French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- FAUBOURG STORIESArt director | graphic designerCONSULTING AND AUDITSFebruary 2022 - Today (4 years and 6 months)⠿ 𝗖𝗟𝗜𝗘𝗡𝗧 : FAUBOURG STORIES | event & brand activation agency⠿ 𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡 : Art director & graphic designer⠿ 𝗦𝗨𝗕𝗝𝗘𝗖𝗧𝗦 : BtoC events, a press kit⠿ 𝗦𝗘𝗖𝗧𝗢𝗥𝗦 : Entertainment (Disneyland Paris), retail (Val d'Europe), toys (Mattel)⠿ 𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦 :▪️ Creation of graphic identities, set designs, and event branding.▪️ Creation of various media, content integration from conception to delivery of HD files for printing or manufacturing (posters, banners, etc.).▪️ Creation of storyboards for digital animation.▪️ Creation of a press kit / catalog (Mattel).⠿ 𝗧𝗢𝗢𝗟𝗦 :▪️ Adobe Creative Suite (Photoshop, Illustrator, Indesign...)▪️ AI (Midjourney, upscale.media)▪> Sketchup
- SPORT SABER LEAGUEArt director | graphic designerSPORTSJune 2021 - Today (5 years and 2 months)⠿ 𝗖𝗟𝗜𝗘𝗡𝗧 : SSL | sport laser saber club / SABER TOUR | sports circuit⠿ 𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡 : Art director & graphic designer⠿ 𝗦𝗨𝗕𝗝𝗘𝗖𝗧𝗦 : Communication for the club and the tournament circuit⠿ 𝗦𝗘𝗖𝗧𝗢𝗥 : Sport⠿ 𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦 :▪️ Creation of key visuals for each edition of the main SABER TOUR tournaments.▪️ Creation of graphic identities for the main SABER TOUR tournaments.▪️ Creation of the SABER TOUR graphic identity.▪️ Creation of various print and digital communication media for SSL and SABER TOUR.▪️ Creation of the new SSL graphic identity.⠿ 𝗧𝗢𝗢𝗟𝗦 :▪> Adobe Creative Suite (Photoshop, Illustrator, Indesign...)▪️ Canva (for collaboration with the Community Manager)▪️ AI (Midjourney, upscale.media)▪️ Wordpress
- MONTBLANCArt director | graphic designer | illustratorLUXURY GOODSJanuary 2021 - Today (5 years and 7 months)⠿ 𝗖𝗟𝗜𝗘𝗡𝗧 : MONTBLANC | luxury leather goods⠿ 𝗙𝗨𝗡𝗖𝗧𝗜𝗢𝗡 : Art director, graphic designer & illustrator⠿ 𝗦𝗨𝗕𝗝𝗘𝗖𝗧𝗦 : Ornaments for limited edition leather goods⠿ 𝗦𝗘𝗖𝗧𝗢𝗥 : Luxury⠿ 𝗠𝗜𝗦𝗦𝗜𝗢𝗡𝗦 :[ Collaboration with Eric Lavedrine ]▪️ Creation of patterns, monograms, and textures for printing or embossing on leather.▪️ Creation of city illustrations for printing or embossing on leather or paper.⠿ 𝗧𝗢𝗢𝗟𝗦 :▪️ Adobe Creative Suite (Photoshop, Illustrator)
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Education
- After Effects TrainingRhinoceros2018Stage de deux semaines à temps plein en groupe réduit (6 stagiaires).
- DTP CertificationsMairie de Paris2005Formation technique aux logiciels PAO/design graphique via la Mairie de Paris