About François
French
Native or bilingual
English
Fluent
Experience
- NewsMasterHead of Editorial and Creative DepartmentPRESS AND MEDIAAugust 2024 - Today (1 year and 10 months)Lille, FranceNewsMaster France is the Content Marketing agency of the Rossel press group, integrated into the headquarters of La Voix du Nord.MISSIONS:â—Ź Management of the agency's editorial contentâ—Ź Definition of editorial strategies, monitoring of content production and quality controlâ—Ź Project management: coordination of article production for:- The digital verticals for employment, real estate, and deals of La Voix du Nord- The print supplements for real estate, employment/training, obituaries, seniors, and various guides offered by our publishers (La Voix du Nord, in particular)â—Ź Design of tailor-made editorial products for our clients (print supplements and magazines, in particular)â—Ź Creation and pricing of new offersâ—Ź Management of the editorial/creative team and our pool of freelancers
- FD ConsultingWebsite Editor and SEO / Digital CoachDIGITAL AND ITSeptember 2006 - Today (19 years and 9 months)Lille, FranceManaging my own websites and providing Digital Business Coaching. I help solopreneurs launch their websites.In over 15 years, I have created and managed more than a dozen sites in various fields: biofuels, internships, web agency, gifts, childcare, gambling, blogging advice, site directory, Q&A...
- Agence BespokeConsulting DirectorPRESS AND MEDIANovember 2022 - June 2023 (7 months)Lille, FranceSEO agency specializing in e-commerce projects (subsidiary of the Qwamplify group).MISSIONS:â—Ź Support for the sales team on strategic e-commerce prospectsâ—Ź Response to calls for tenders and prospect sourcingâ—Ź SEO referent for projects involving multiple entities within the Qwamplify groupâ—Ź Gathering prospect needs and conducting pre-sales studies (SEO pre-audits)â—Ź Presentation of pre-audits, strategic recommendations, and personalized offersâ—Ź Follow-up of signed projects, identification of potential upsells, and contract renewals.
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Education
- 360° E-Commerce TrainingE-Commerce Nation Academy2024Formation E-Commerce 360°, de la définition du projet à la génération de ventes
- Engines + Extended SEO MasterclassFrères Peyronnet2017Théories et techniques SEO avancées.
Certifications
- Fundamentals of Digital MarketingGoogle2020