Freelancer profile translated to English.
Back to original languageAbout Francois
With several years of experience in editorial design, art direction, and visual creation, I offer a comprehensive approach, from conception to execution. My expertise covers layout and typography as well as art direction for photoshoots, whether for still life, videos, or advertising campaigns.
I have had the opportunity to work for prestigious brands such as Vogue, Giorgio Armani Beauty, and Omega, which has allowed me to develop great creative agility and a strong ability to adapt to demanding sectors, such as fashion, cosmetics, and luxury watchmaking. My approach is based on aesthetic consistency and particular attention to detail, regardless of the nature of the project.
Having lived in London, Paris, and Zurich, I have acquired a global understanding of different creative cultures and the specific requirements of each market.
In parallel with my freelance work, I am also developing my artistic practice, with several exhibitions held between 2023 and 2025, in Paris and Milan.
French
Native or bilingual
English
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- SwatchArt DirectorLUXURY GOODSSeptember 2022 - April 2023 (7 months)Berne, SwitzerlandRethinking and implementing a new internal editorial communication to reflect the luxury positioning of the brand.Art direction for the launch of several watch campaign, ranging from product video, still life visual, social media assets and billboard communication.Created an opening store campaign across the world, on print and digital support.Team leader for the remodeling of branded packaging within the E-com digital platform.
- L'OREAL LUXEArt DirectorLUXURY GOODSJanuary 2019 - August 2022 (3 years and 7 months)Île-de-France, FranceLead creative within the in-house art studio, working on a wide range of 360 campaigns(POS still life, press, digital activation, worldwide guidelines, off and online assets, etc.) ranging from perfume launch, Christmas campaign, Chinese new year, E-commerce.Art directing a wide variety of still life photoshoot, digital assets as part of the E-commerceand social media needs as well as the newly launched website.Evolved within the team to become the lead creative of all retail marketing related assets(Art of gifting, retail design, social media activation).
- ChanelGraphic DesignerNovember 2018 - January 2019 (2 months)Île-de-France, France
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Education
- Bachelor's degree, Graphic DesignUniversity of the Arts London2013Bachelor's degree, Graphic Design
- Bachelor of Fine ArtsEcole des beaux-arts Tours2010Bachelor's degree, Fine art / Painting