Francois De Chiara

Selected by the creative agency GEMS CORP to lead the social media strategy for the Amundi Evian Championship, one of the LPGA Tour's 5 Majors, for a full week of competition in Évian-les-Bains.

Mission:

As Community Manager, I was responsible for real-time content publishing and moderation on Instagram, TikTok, and Threads, with an editorial strategy prepared in advance but adaptable to tournament events (sports results, highlights, partner activations).

Development and execution of a bilingual (French/English) editorial strategy adapted to each platform

Real-time publishing and moderation during the 4 days of competition

Coordination with a full creative team (videographers, photographers, editors) to produce high-value content

Writing copy (captions, overlays) highlighting both the game, official partners (Amundi, Rolex, evian, Callaway, Porsche), and the spectator experience

Editorial responsiveness to sporting highlights (eagles, playoffs, trophy ceremonies) to maximize engagement

📈 7 million views generated in one week

👥 +2,500 new followers

🎬 230 content pieces produced and published

Successful balance between institutional communication (partner visibility) and engaging creative content for the public

Skills utilized:Community management, social media strategy, bilingual copywriting, real-time editorial crisis management, creative team coordination, event coverage, sports marketing.

SEO Writer for North Star, specializing in writing articles focused on sports betting, with the objective of optimal Google ranking. In this context, I was also selected to cover the 2025 Africa Cup of Nations on social media for North Star and AfrikFoot.

Mission:

SEO writing and optimization of articles for sports betting applications, as well as real-time social media coverage of a major international sporting event (2025 Africa Cup of Nations): match tracking, press conferences, and mixed zones.

Writing SEO-oriented articles to maximize organic search engine ranking on Google

Content optimization for search engines (structure, keywords, search intent)

Real-time coverage of the 2025 Africa Cup of Nations: matches, press conferences, mixed zones

Production of exclusive content for social media (X, Instagram, Facebook) throughout the tournament

Storytelling around the competition's highlights (tournament stars, iconic moments, fan profiles)

📱 X (Twitter): 3M impressions, engagement multiplied by 10

📸 Instagram: 3M views, +3K followers, +20,000% interactions

👥 Facebook: 12M views, +22K followers, +319% interactions

Skills utilized: SEO Writing, sports copywriting, real-time event coverage, community management, storytelling, social media strategy, sports marketing.

Creative Copywriter for the French Golf Federation, in collaboration with the agency Alatack, with the goal of modernizing golf's image and making it more accessible and engaging on social media.

Mission:

Conception of original social media formats blending storytelling, humor, and golf culture, aimed at modernizing the federation's image and engaging new audiences, particularly on TikTok and Instagram.

Writing scripts for short videos (TikTok, Instagram Reels)

Creation of original digital campaign concepts (parodies, humorous formats, pop culture references)

Integration of artificial intelligence into the creative process to stimulate ideation and optimize content production

Daily monitoring of social media trends to identify emerging formats and adapt them to the golf world

Copywriting tailored to a young audience, with a fun and accessible tone

🎯 A video reaching 1 million organic views, without paid advertising

🚔 "Enquête d'Action" parody for April Fools' Day: 1,000+ shares

📈 Contribution to the federation's growth dynamic, which reached a historic record of 438,000 members (+0.91% over the season)

Skills utilized: Creative copywriting, storytelling, short video scriptwriting, social media monitoring, golf culture, generative AI applied to content creation, sports marketing, brand content.