Francois De Casson

GROWTH AND MARKET SHARE AMPLIFIER

I have been adigital marketingprofessional for over 15 years.

I have worked for major media companies (**Google, Microsoft**) and for leaders in e-commerce (**Hotels.com, Pixmania, voyages-sncf.com**), as head of traffic and CRM.

I generate growth for my e-commerce clients by using the best digital practices:

- Detailed analysis of the competitive environment and customers

- Work on marketing positioning and market penetration strategy.

- Implementation of winning traffic acquisition systems

- Adjustments to the Price/Product/Promotion mix and the conversion funnel

- Reporting/ Daily monitoring of the budget and campaign optimizations

I guarantee an improvement in thereturn on investmentof your digital and media campaigns, the strengthening of thevisibilityof your offer and your brand and thesatisfactionof your customers.

I am ideal for "shaking things up" in your company, i.e. identifying growthopportunitiesand majorobstacleswithout taboos and quickly implementing "quick wins"solutionswhile proposing long-term **winning strategies**.

I excel on Google Ads, Meta Ads, Pinterest, Reddit and LinkedIn.

I can operate as a simpleexecutorbut also to respond to strategic issues in collaboration with your teams.

My very "senior" profile in this profession is ideal forrevitalizing your marketing/e-commerce teamsor for challenging your agencies.

My clients are dynamic SMEs in e-commerce, I always obtain growth of at least **+20% after 6 months**, and very often by reducing costs.

Contact me,I'll tell you all about it in more detail!

See you soon!