François D.

Development and implementation of SEO strategies: I developed and executed global SEO strategies to improve website visibility and search engine rankings. I conducted in-depth keyword research, analyzed competition, and identified optimization opportunities. I then developed detailed action plans to implement these strategies. SEO audit and technical optimization: I performed comprehensive SEO audits to assess website performance in terms of referencing. I identified technical issues and obstacles hindering website visibility. I implemented solutions to improve site structure, URL architecture, loading speed, and search engine accessibility. Content and keyword optimization: I worked closely with content writing and creation teams to optimize website pages. I conducted in-depth research on relevant keywords for each page and strategically integrated these keywords into the content. I also ensured that the content was high-quality, engaging, and met user expectations. Link building campaign management: I developed and implemented link building strategies to increase website authority and popularity. I identified partnership opportunities, conducted guest blogging campaigns, participated in link exchanges, and used other tactics to obtain quality links to the sites. Performance analysis and reporting: I used SEO analysis tools to track website performance. I monitored keyword rankings, organic traffic, conversion rates, and other key indicators.

Development of acquisition strategies: I designed and implemented comprehensive acquisition strategies to achieve business growth objectives. I conducted in-depth market analyses, identified target customer segments, and defined the most effective acquisition channels. I developed detailed action plans by aligning business objectives with available budgets. Advertising campaign management: I coordinated and optimized online advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. I developed targeting strategies, created impactful ads, and continuously monitored campaign performance. I used analysis tools to adjust bids, optimize budgets, and maximize advertising return on investment. Landing page optimization: I optimized landing pages to maximize the conversion of visitors into prospects or customers. I conducted A/B tests to improve landing page effectiveness by making changes to design, content, and calls to action. I used analysis tools to measure performance and make data-driven decisions. Partnership management: I developed and managed strategic partnerships to increase visibility and customer acquisition. I identified potential partners, negotiated cooperation agreements, and monitored the performance of established partnerships. I also implemented affiliate programs to stimulate customer base growth. Performance analysis and reporting: I used advanced analysis tools to track the results of acquisition campaigns. I prepared detailed reports to present performance and recommend strategic adjustments.

Advertising campaign management: I planned, executed, and optimized online advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc. I used advanced tools to target relevant audiences, create attractive ads, and maximize advertising return on investment. I continuously monitored campaign performance, adjusted bids, and optimized budgets to achieve set objectives. Analysis and reporting: I used analysis tools to measure and evaluate the performance of advertising campaigns. I analyzed key metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on investment (ROI). I prepared detailed reports to present results, identify trends, and recommend strategic adjustments. Paid search (SEA) optimization: I optimized paid search campaigns to improve visibility and generate qualified traffic. I conducted in-depth keyword research, wrote impactful ads, and implemented advanced targeting strategies. I also performed A/B tests to optimize ad elements and maximize performance. Partnership management: I collaborated with external partners such as advertising agencies and advertising platforms to develop strategic partnerships. I negotiated agreements, monitored performance, and optimized existing partnerships. I also explored new partnership opportunities to diversify traffic sources.