Freelancer profile translated to English.
Back to original languageAbout François
Passionate about SEO and traffic acquisition in the broadest sense for over 15 years, do not hesitate to contact me if you wish to develop your organic traffic:
- Comprehensive SEO audit (technical, semantic, popularity)
- SEO recommendations (technical, performance, content...)
- Identification of priority keywords
- Setting up dashboards for internal communication
- Crawling your site to extract concrete actions and improvement ideas for your tech teams
- Log analysis
- Competitive analysis
- Link audit (link building)
French
Native or bilingual
English
Fluent
Spanish
Basic
Romanian
Basic
Remote only
Primarily works remotely
Experience
- Double SearchFounder - SEO ExpertAugust 2024 - Today (2 years)Île-de-France, FranceWe offer a wide range of SEO services to carry out your strategy: technical improvements, semantic optimizations...Technical SEO AuditComplete review of your website: crawl, page indexing, internal linking, tags, loading time...Semantic AuditCompetitive keyword research and analysis of existing content. Identification of opportunities and potential for existing keywords.Link Building AuditBacklink analysis and competitor benchmarking. Proposals for link building partnerships.Technical RecommendationsProposals for concrete technical improvements, tag optimizations, and internal linking...Semantic RecommendationsSuggestions for new content, briefs for writers, submission of SEO-optimized content...Dedicated SupportMonthly monitoring of technical and semantic implementations, traffic reporting, and position tracking....SEO and traffic acquisition audits, recommendations, and support:- Competitor benchmarking- Website visibility audit- Structure and linking analysis- Page type analysis- Semantic field development- Definition of an SEO strategy- Tagging prescriptions- Editorial and content strategy- SEO support and monitoring- ASO optimizations
- Welcome to the JungleHead of SEO & Traffic AcquisitionSeptember 2019 - August 2024 (4 years and 11 months)Île-de-France, FranceSEO Strategies:
- audits,
- semantic recommendations
- technical recommendations.
Link building Strategies- opportunity identification
- placement negotiation
- partnerships and exchanges
Content Creation:- briefs,
- freelance management,
- results analysis and optimizations
SEO Web Project Management:- internal linking,
- creation of priority B2C and B2B content
- creation of an SEO faceted search engine (100K monthly SEO unique visitors)
Performance AnalysisPosition tracking and reporting:- creation of internal dashboards,
- internal communication
Results:Monthly SEO Traffic mid-2019: 300K UVMonthly SEO Traffic mid-2024: 1.1M UV - STOOTIEHead of SEOTECHNovember 2016 - January 2019 (2 years and 2 months)Paris, FranceTechnical Optimizations• Management of SEO technical projects: improving loading times, mobile adaptation, creation of thousands of SEO landing pages linked to business priorities, performance analysis (revenue, ranking, bounce rate, UX...)• Crawl analysis (Logmatic) to guide Gbot's behaviorLink Building• Establishment of partnerships with third-party sites in the same niche• Implementation of tools for providers to generate natural backlinks (popularity)• Creation of dedicated thematic sites on priority nichesContent Marketing (content creation)• Identification of priority topics• Prioritization of themes and selection of formats (text/video...)• Semantic cocoon implementation• Content ordering and analysis• Performance analysis• Quality content implementation (spinning with SEO quartz, Xspin)Management• Management of freelancers (SEO technical and copywriters) and interns dedicated to link building and contentASO• Optimizations of descriptions in stores• Analysis of results and constant optimization of dataTracking and Analysis• KPI definition (traffic, bounce rate, leads, generated revenue, number of leads addressed...etc)• Analytics Reporting: Google Analytics, Google Search Console• Web and SEO performance analysis (ranking, visibility, logs etc.): SEMRush, Google Search Console, Logmatic, SEObserver, Majestic SEO, Botify...etc
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Education
- MBA International ManagementISM2007