Freelancer profile translated to English.
Back to original languageAbout François
Welcome to my Malt profile!
SEO & GEO Consultant, confirmed digital project manager and Webmaster since 2019, I support companies, agencies, and freelancers in optimizing their online visibility and the performance of their website.
đŻ My goal?
To help you gain visibility, perform better on the web, and above all... clarify SEO and GEO issues to enable you to make the right decisions.
I intervene in both strategic and operational missions, with a structured, educational, and results-oriented approach.
đ§ SEO can be complex, but it becomes powerful when it is well understood, well framed, and well executed.
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đ SEO & GEO â Natural Referencing & AI
I help you sustainably improve your organic visibility:
âą Comprehensive SEO audit (technical, semantic, popularity)
âą Keyword research, search intent & AI prompts
âą Competitive benchmark & tailor-made action plan
âą Editorial recommendations, link-building strategy
âą AI visibility analysis (SOV, sentiment scoreâŠ)
âą Performance tracking & reporting
đ In concrete terms:
Technical audit, semantic analysis, SEO/GEO benchmark, content optimization, internal linking, link-building strategy, and monthly monitoring, all personalized according to your objectives!
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đ§ Webmastering & Digital Optimization
With over 6 years of experience, I have launched and managed my own Shopify store, developed several WordPress sites, and carried out complete redesigns on Webflow. I intervene on:
âą Webflow, Shopify & WordPress site management
âą Technical optimization (speed, responsiveness, accessibility)
âą Custom features (code / plugins)
âą CRM & automation (Zapier, HubSpot, OutfunnelâŠ)
âą Training: SEO, GEO, CMS, Webflow, Shopify
đ Clients in various sectors: real estate, tech, e-commerce...
And still today: supporting Luxury Houses.
So, when do we start?
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km)
Experience
- Dior | Parfums Christian DiorExpert Consultant SEO & GEO â Traffic & AI Search VisibilityLUXURY GOODSJuly 2023 - Today (3 years)Paris, FranceAs an Expert SEO/GEO Consultant at DIOR BEAUTY (PCD), I work on organic visibility, digital performance, and optimizing the brand's presence on Google as well as in new AI-assisted search environments.1. GEO â Generative Engine Optimizationđ€- Analysis of brand visibility on ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and other response engines.- Study of AI presence by channel, product category, market, and query type.- Analysis of generated responses: brand presence, cited sources, competitive positioning, favorability, and visibility opportunities.- Creation of editorial recommendations to enhance the brand's ability to be understood, cited, and recommended by AI engines.2. SEO & Organic Performanceđ- SEO project management to support organic traffic growth and e-commerce site performance.- Technical, editorial, and semantic optimizations of strategic pages: content, categories, products, internal linking, and site structure.- Analysis of SEO performance by country, category, page, and search intent.3. International Salesforce Migrationsđ- SEO technical monitoring during international Salesforce migrations.- Crawl execution, risk analysis, redirection plans, pre and post-migration checks.- Monitoring of hreflang, canonical, indexing, duplication, and crawl error issues.- Contribution to the migration of over 15 international sites.4. Traffic Analysis, Reporting & Project Managementđ- Traffic and performance analysis via GA, GSC, and Looker Studio.- Creation of dashboards, reports, and actionable recommendations.- Coordination with Data, Direct to Consumer, Product Owners, developers, and agencies, with tracking via Jira.
- Reaverfit | DNVB sportswear fĂ©mininCo-founderE-COMMERCEJanuary 2021 - Today (5 years and 7 months)Paris, FranceCo-founder of Reaverfit, a DNVB dedicated to activewear and sportswear for women, I designed, developed, and managed the brand's e-commerce site from its creation to its continuous optimization.1. Site Creation, Development & Maintenanceđ§Ź
- Creation and setup of the e-commerce site on Shopify, managing the structure, pages, collections, product pages, and purchase process.
- Theme customization, section integration, CSS/HTML adjustments, and basic development to improve user experience.
- Site maintenance, bug fixing, mobile optimization, performance improvement, and adaptation of functionalities according to business needs.
- Work on UX/UI: navigation, page hierarchy, checkout funnel, reassurance elements, collection pages, and product pages.
2. SEO, GEO & Contentđ- SEO optimization of the site: keywords, meta tags, internal linking, backlinks, and optimized blog post writing.
- Optimization of strategic pages to enhance brand visibility on Google and improve content understanding by search engines.
- Integration of a GEO approach to gradually adapt content to new AI-assisted search uses.
3. Digital Marketing & Performanceđ- Management of acquisition channels: Google Ads, Meta Ads, TikTok Ads.
- Setup of newsletters, email campaigns, CRM flows, and loyalty actions.
- Monitoring of e-commerce KPIs via GA, GSC, Looker Studio, and advertising platforms.
4. Branding & Contentđš- Definition of positioning, communication pillars, and visual identity.
- Organization of photo shoots, content creation for the website, social media, and advertising.
- Collaboration with content creators to enhance brand awareness and support acquisition.
- Yuri & Neil | Agence SEO/GEOSEO Consultant - Webmaster / WebmarketingDIGITAL AND ITJune 2020 - December 2020 (6 months)Paris, FranceAt Yuri & Neil, an agency specializing in natural referencing, I assisted clients from various sectors in developing their organic visibility on Google, with an approach combining audits, SEO strategy, technical optimization, content, and performance monitoring.1. Technical, Semantic & Content SEOđ
- Conducting comprehensive SEO audits: technical, structural, semantic, editorial, and competitive analysis.
- Identifying obstacles to indexing, crawlability, page performance, and organic visibility.
- Optimization of meta tags, content, internal linking, site structures, and strategic pages.
- Development of content strategies optimized according to search intent, keyword opportunities, and business objectives.
- Support for local and geo-localized referencing issues.
2. Link Building, Reporting & SEO Managementđ- Participation in the implementation of link-building strategies to enhance site authority.
- Monitoring SEO performance via Google Analytics, Google Search Console, Looker Studio, and specialized tools.
- Creation of regular reports with KPI analysis, organic traffic evolution, rankings, conversions, and optimization recommendations.
- Training and support for clients in SEO best practices.
3. Webmarketing & Digital Optimizationđ- Creation and optimization of landing pages focused on acquisition and conversion.
- Contribution to conversion rate improvement: user journey, content, CTAs, and page structure.
- Ancillary missions in digital acquisition: Google Ads, Facebook Ads, TikTok Ads.
- Implementation of marketing automation actions, emailing, and newsletters through tools like Zapier or Klaviyo.
- Development and technical improvement of sites on Shopify and WordPress.
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Education
- Master's degree - Master 2 Digital Expertise for Marketing, MarketingNEOMA Business School2020Master's degree - Master 2 Digital Expertise for Marketing, Marketing
- Bachelor of Science in MarketingSGH Warsaw School of Economics2019Master's degree, Marketing