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François B.FB

François B.

B2B / SaaS Closer — Consultative Selling & Closing

€450/day
Toulon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About François

Your leads are qualified but not converting? You need someone who understands your product before picking up the phone?

I am a SaaS and e-commerce closer with 15 years of experience on the product and client side.
Before moving into sales, I managed SaaS deployments for major accounts (Skeepers, Ponant, Travel Technology Interactive), onboarded over 100 clients, and managed high-value portfolios.

This background changes everything in a closing call: I don't recite a script, I lead a conversation where the prospect feels technically and commercially understood.

I translate features into tangible benefits. Trust is built because I know the subject, not because I push.

What I bring:

Closing of qualified leads by phone and video, with objection handling and structured follow-up.
Consultative approach adapted to SaaS, e-commerce, and online training sales cycles.
Ability to engage with technical stakeholders (CIOs, product managers) as well as business decision-makers. Proficiency in CRM tools: Salesforce, HubSpot, Zendesk.

Past results: +100 major accounts onboarded and supported (Skeepers Group). +50% customer satisfaction and churn halved on managed accounts.

Ideal client profiles: SaaS startups and scale-ups, e-commerce businesses, digital agencies, info-entrepreneurs, and coaches with high-ticket offers.

Immediately available, full remote.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Closer Freelance
    Freelance Closer
    E-COMMERCE
    January 2024 - Today (2 years and 7 months)
    Paris, France
    🎯 Closing leads for my own digital projects and those of my clients. Lead generation via Google Ads & Meta Ads → direct closing.

    Complete dropshipping project: conception, acquisition, conversion.

    Field collaboration with experienced setters and closers to quickly improve skills.

    Results: high conversion rates thanks to a consultative approach and technical mastery of the e-commerce customer journey.
    Negotiation and Closing Sales Closing B2B Closing E-commerce Sales Strategy
  • Skeepers Group (SaaS)
    Product Owner / Project Manager B2B Verified Reviews
    SOFTWARE PUBLISHING
    January 2021 - January 2024 (3 years)
    Marseille, France
    🤝 Onboarding of 50+ major accounts onto the Verified Reviews platform. Direct participation in commercial closing and presales demos alongside the Sales teams.
    Lead qualification, cross-functional coordination (Dev/Sales/CSM, 20 people), L2 support, and technical escalation management.

    📊 Results: +50% customer satisfaction, -50% churn, halved delays.
    This is where I discovered closing by participating in deals.
    Negotiation and Closing Sales Closing B2B Closing Sales Strategy
  • Ponant (Luxury Cruises)
    E-commerce Project Manager — Ponant, Luxury Cruises
    LUXURY GOODS
    January 2015 - January 2019 (4 years)
    Marseille, France
    🚢 Management of e-commerce projects for a premium brand generating €500K/month in revenue via the platform.
    Client-technical interface: listening to needs, simplifying, proposing suitable solutions.

    Team coordination (20 people), user training, functional acceptance testing.

    💰 An experience that taught me to understand the expectations of a demanding clientele and to translate business issues into concrete solutions.
    E-commerce Sales Strategy CRM Negotiation and Closing Sales Closing

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Education

  • Master's Degree
    Institut G4
    2011
    Master 2

Skill set

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