Freelancer profile translated to English.

Description

🚀 Do you want to...

📉 Reduce churn, better segment your customer bases, or improve your conversion rates?

📊 Structure your KPIs, make your data reliable, or automate your CRM campaigns to gain efficiency?

📦 Optimize your customer journeys (onboarding, first order, retention), improve your LTV, and orchestrate personalized experiences at scale?

👥 Support your CRM, data, or growth teams in a context of transformation, or strengthen your strategic management with a senior expert?

👉 You're in the right place.

Hello,

I amFrançois**, an expert in **CRM, Data & Digital**, with over 20 years of experience in **customer engagement transformation and e-commerce performance.

I am a hybrid business/tech leader, specializing in data-driven CRM strategy management, customer journey optimization, and the deployment of high-impact growth initiatives.

With a background at Vestiaire Collective, Meetic, Fnac, and in consulting, I support companies at every stage of their transformation.

🎯What I bring you concretely

A strategic and operational vision, fueled by over 20 years of experience
A data-driven but results-oriented approach: LTV, retention, conversion, automation
The ability to transform complexity into concrete and scalable action plans, thanks to data and a user-centric approach

✔Examples of missions

Audit and strategic or tactical recommendations
Coaching / structuring of CRM / product / growth teams
Formalization and optimization of customer journeys
Implementation of scorecards, segmentation, automation via AI
Freelance or transitional CRM management

📩Shall we talk about your project?! I am responsive and attentive.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Paris (up to 20km)

VESTIAIRE COLLECTIVE
VP CRM
LUXURY GOODS
March 2023 - April 2025 (2 years and 1 month)
Paris, France
Management of 15 people (business + data) = 40% of traffic and 55% of conversion
Development of data insights, strategic scorecards, and end-to-end funnel analyses
Scorecards on repeat rate and design of an automated reduction strategy
Complete review of onboarding to boost engagement, product adoption, and conversion
Optimization of the orchestration and relevance of "Product Features" communications (e.g., new items & price drops)
Diversified and personalized product recommendations based on user maturity and interactions
Meetic
Head of CRM
SOFTWARE PUBLISHING
May 2017 - March 2023 (5 years and 10 months)
Paris, France
Management of 10 people (business + tech) = 30% of traffic and 50% of conversion

Introduction of new KPIs and analysis lenses to refine customer insights
Optimization of pricing strategies and mobile CRM experience to boost engagement and LTV
Optimization of the orchestration and content management of real-time communications (visits, likes, messages)
Definition and implementation of a new CRM positioning (design / copywriting / identity)
EUROPCAR
International CRM Manager
TRANSPORTATION
September 2016 - April 2017 (7 months)
Montigny-le-Bretonneux, France
International deployment of a 360° customer view (via Salesforce)
Customer data strategy
UX & wireframe design
Data quality and governance