Freelancer profile translated to English.
Back to original languageAbout François
For 7 years, I have been helping my clients transform their data into performance levers through tracking, analysis, and CRO optimization.
Audit & Tagging Plan
• Audit of analytics accounts (GA4, Piano Analytics, Matomo)
• Audit of tag managers (GTM, Matomo Tag Manager)
• KPI definition & tagging plan writing
Implementation & Tracking
• Complete implementation of analytics tracking
• Account configuration (GA4, Piano Analytics, Matomo)
• Migration to GTM Server-side (Addingwell, Stape)
• Implementation of advertising tags (Meta, Google Ads, LinkedIn Ads…)
• Cookie banner configuration (CMP): integration, GDPR compliance, and tag triggering
Analysis & Visualization
• Analysis of web data and performance
• Creation of automated reports or dashboards
Optimization & Support
• Data-driven CRO analysis & optimization recommendations
• A/B test management
• Training & support for internal teams
Tools mastered:
✔️ Web Analytics: GA4, Piano Analytics, Matomo, Hotjar, Clarity
✔️ Tag Management: GTM, GTM Server-side, Stape, Addingwell, Matomo Tag Manager
✔️ Data Visualization: Looker Studio, Funnel io
✔️ A/B Testing: VWO
They trusted me:
• Le Point
• Zôdio
• La Voix du Nord
• Boabab Collection
• Interparking
• Tryba
⸻
🔗 Want to collaborate?
1. A first 30-min call to discuss your analytics challenges and get acquainted.
2. A second meeting to propose a personalized support plan.
Even if your need is not yet clear, let's discuss it! I will help you clarify it to achieve a concrete objective. 💡
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Baobab CollectionWeb Analytics ConsultantE-COMMERCEMay 2025 - September 2025 (4 months)- Audit of analytics and advertising tracking on Shopify EU & US e-commerce sites- Optimization of analytics (GA4) and advertising (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Floodlight, Pinterest) tracking- Migration to server-side tracking (sGTM, Addingwell)
- UniversemWeb Analytics ConsultantDIGITAL AND ITJuly 2022 - Today (3 years and 10 months)- Analytics Consulting for agency clients: Interparking, Tryba, MeDirect...- Audit of analytics accounts (Google Analytics and Matomo) and tag managers (Google Tag Manager and Matomo Tag Manager)- KPI definition and tagging plan writing- Complete implementation of analytics tracking and account configuration (Google Analytics, Matomo)- Implementation of advertising tags via tag manager (Meta Pixel, Google Ads, LinkedIn Ads…)- Migration to GTM server-side with Stape- Analysis of web data and performance- Creation of automated reporting or dashboards- CRO analysis and A/B test management- Support and training for internal teams in reading analytics data
- OpperWeb AnalystSOFTWARE PUBLISHINGFebruary 2022 - Today (4 years and 3 months)- Consulting on the evolution of KPIs and data visualizations for the marketing suite tool (formerly Qiota)- Implementation of Google Analytics tracking via Google Tag Manager- Writing of a new advanced tagging plan
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Education
- Master Direct and Digital MarketingIAE Lille2018
- Bachelor's Degree in Direct and Digital MarketingIAE Lille2015