François Baras

After a rich career of over 20 years with clients, in IT service companies, and in agencies, I decided to create my own consulting support structure 🚀

Multiple hats because I hate being put in a box, and especially because a simple title seems too reductive.

I am therefore fortunate to work as an independent consultant, facilitator, and project manager 🙂

Why?

To lead digital transformation projects with a focus on e-commerce, corporate branding, or lead generation 🔄

For whom?

Very small businesses, SMEs, or large companies operating in sectors as varied as retail, specialized distribution, mutual insurance, healthcare, construction, real estate, professional training, industry, and services... ✌️

How?

By carrying out scoping missions (ideation workshops, brainstorming, market research, market analysis, business plan) involving various teams (marketing, tech, IT, sales...)

By formalizing ready-to-use deliverables: specifications, technical requirements, planning, strategic vision...

By organizing calls for tenders to select the best partners to deliver the project.

By managing stakeholders: internal, external, sponsors, ... 👌

With whom?

One would have to be Superman to do all this alone! 🦸‍♂️

To carry out certain missions and deliver projects, I have built a solid network of partners, all experts.

My Values

Humility, honesty, sincerity, and commitment

References

CCI Hauts de France │ Gérancimo │ La Scolaire │ Blog du Dirigeant │ Cepreco I IFP Hauts de France │ ADP Odocar │ artaban │ VOG │ Agence Mixte │ ADH │ Assonance │ Prestarocket │ SCIENTIC MHD │ Saelen │ Picard Serrures │ Neorama │ Le Roi du Matelas │ La Redoute │ Ramery │ Laho Formation │ Junia │ Des Marques et Vous │ Guillebert │ Lamie mutuelle │ Terrateck │ Lebon Protection │ Daudruy │ Keolis

Objective: support the transformation of the catalog site into a commercial and then e-commerce version.

- Support in developing the specifications for the redesign project of the Training platform based on Drupal: multi-departmental reflection workshops (Business, Data, IT, Communication), ideation, feature prioritization, writing specifications.

- Participation in the public tender phase: analysis of responses, selection grid, discussions, and recommendations.

- Cross-functional project management: main liaison between the selected provider and all relevant internal departments. Guarantee of project progress: scope, schedule, deviations, arbitration...

Mission carried out within my company FBA Digital Experience.

Objective: optimize the website and traffic for the emergency repair site Adam by Picard Serrures.

How?

- Analysis of the website and traffic.

- Recommendations for optimizations and allocation into 3 sprints.

- Selection and mobilization of a team of experts: Ads campaigns, copywriting, development, UI/UX.

Responsibilities:

- Full commitment to the client.

- Organization and synchronization of all partners.

- Planning and organization of steering committees.

- Strategic arbitration and decisions.

Results: ongoing!

Mission carried out within my company FBA Digital