Franco Iaquinta

- Development and implementation of a sales strategy for the targeted marketing of the Charge&Go charging card in the e-truck and commercial vehicle fleet sector.

- Building, managing, and implementing scalable sales processes at the EU level

- Acquisition and support of fleet operators, logistics companies, and OEMs to integrate charging and payment solutions into existing operational and charging infrastructure concepts.

- Development of customized pricing, contract, and billing models for international key accounts with complex charging requirements.

- Optimization of customer support processes for the Charge&Go charging card to increase customer satisfaction, efficiency, and rapid problem-solving.

- Market and competitor analysis at the European level to identify growth potential, regulatory requirements, and trends in e-mobility for commercial vehicles.

- Planning and implementation of sales campaigns, pilot projects, and charging infrastructure partnerships to increase brand and market penetration.

- Initiating and conducting targeted marketing campaigns for acquiring new fiber optic customers

- Designing events and ATL/BTL communication

- Scalable planning, organization, execution, and

- Evaluation of marketing services for pre- and construction marketing measures

- Briefing and management of advertising agencies & external partners

- Responsibility for the communication strategy in close coordination with sales managers in the B2C and B2B sectors

- Responsibility for the advertising equipment of the sales channels Direct Sales, Partner Shops, B2B, and housing associations

• Development and implementation of the D2D sales strategy

• Building and managing D2D agencies

• Building a sales team for NE4 & B2B

• Conception and creation of all necessary contractual documents such as framework partner agreements, project contracts, commission agreements, and licensing agreements

• Continuous analysis of sales potential for cross-selling and up-selling opportunities

• Building sales performance reporting