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Franck W.FW

Franck W.

Senior Product Manager

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Franck

Looking for a Senior PM to structure your product, accelerate your growth, or manage complex delivery? That's exactly what I've been doing for 9 years.

I specialize in user activation, onboarding, and product growth (PLG) — areas where product decisions have a direct and measurable impact on the business. I work at the intersection of data, UX, and technical constraints to reduce friction and improve user journeys.
On my latest assignments: +20% activation, -25% onboarding friction, time-to-value divided by 5, 0 to 30,000 active users in 6 months.

My background covers both large account transformation in consulting (BearingPoint, banking and insurance clients) and 0-to-1 delivery in international startups for B2C and B2B products.

Available for full remote or Île-de-France assignments.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 10km)

Experience

  • LUKSO
    Senior Product Manager
    TECH
    June 2023 - February 2026 (2 years and 8 months)
    Paris, France
    • End-to-end product delivery management for a multi-product suite (mobile, browser, web), covering onboarding, account management, permissions, and recurring user journeys, with a strong UX focus.
    • Definition of roadmap priorities by combining user feedback, product data, technical feasibility, and growth OKRs.
    • Complete redesign of onboarding and account creation flows following a 70% drop-off rate on the initial flow, with completion rate increasing from 30% to 45%, and time-to-value reduced from 10 minutes to 2 minutes.
    • Improved activation by 20% and reduced onboarding friction by 25% by combining qualitative research and rapid iterations on key blocking points.
    • Implementation of an invite-only early access system to seed the user base with engaged early adopters, followed by a full data-driven launch after one month.
    • Migration to passwordless authentication (biometrics), removing the main onboarding bottleneck and significantly reducing support ticket volume.
    • Monitoring of impact via dashboards and KPIs (activation, retention, MAU, support tickets) and qualitative feedback to continuously prioritize, iterate, and improve delivered features.
    • Cross-functional management of the roadmap and delivery (engineering, design, business, 15 people) across multiple products in parallel.
    • Growth from 0 to 30,000 active users in 6 months.
    Product management Product Led Growth Onboarding A/B Testing Process optimization
  • ConsenSys
    Product Owner
    TECH
    June 2021 - February 2023 (1 year and 8 months)
    Paris, France
    • 0-to-1 delivery of complex SaaS financial products (lending, asset management, multi-system integrations) with a cross-functional team of 6 to 8 people (engineering, QA, design), MVP delivered in 6 months.
    • Definition of product requirements, APIs, and workflows across multiple internal and external systems in a regulated and capital-sensitive environment.
    • Design of solutions involving permission management, approval logic, and operational controls for multi-profile enterprise users.
    • Onboarding of 100 institutional users in a closed pilot with an activation rate close to 100%, validating product-market fit before scaling.
    • Processing of 100 to 300 high-value transactions from the first month, in an environment with strict regulatory and operational constraints.
    • Translation of complex technical and regulatory constraints into intuitive product experiences and scalable operational workflows for institutional clients.
    • Management of delivery dependencies, risk & compliance (audits, mitigation), and continuous alignment between product, sales, and end-user teams.
    Product strategy Product management Agile methodology Stakeholder management Banking and financial services
  • BearingPoint
    Senior Consultant & Project Owner
    CONSULTING AND AUDITS
    September 2016 - June 2021 (4 years and 9 months)
    Paris, France
    • Management of the recovery of complex IT programs for banking and insurance clients, restoring delivery stability and execution predictability for high-risk initiatives.
    • Redesign of middle and back-office workflows, simplification of operational processes, and improvement of business team efficiency.
    • Definition of business rules, controls, and multi-step approval workflows for enterprise systems used by banking and insurance teams.
    • Conduct of high-risk program audits and construction of actionable recovery roadmaps under strong operational constraints.
    • Management of large-scale backlogs (200+ items) and coordination of cross-functional engineering, business, and operations teams within a Scrum framework.
    • Agile transformation of back-office operations: improvement of delivery efficiency, reduction of bottlenecks, and better coordination between business and engineering teams.
    Digital transformation Program management Functional analysis Product owner Banking and insurance

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Education

  • MSc
    University College London (UCL)
    MSc
  • Engineering Degree
    École Supérieure d'Électricité (Supélec)
    Diplôme d'Ingénieur

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