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Franck ValayerFV

Franck Valayer

Art Direction & Premium Branding

€350/day
Toulouse, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Franck

Art Director and founder of Crème Brûlée, I support brands, companies, and institutions in creating their visual identity — from brand strategy to full deployment: logo, graphic charter, web design, publishing, campaigns.
After several years in advertising agencies, I founded Crème Brûlée to put my expertise to work for demanding projects, from launching premium brands (identity, packaging, visual universe) to website redesigns and communication materials for SMEs, large groups, and institutions.
I also regularly work with agencies looking for an additional creative perspective on their clients' projects.

jesuisunecremebrulee.fr
  • French

    Native or bilingual

  • English

    Conversational

Remote only
Primarily works remotely

Experience

  • Crème brulée
    Art Director & Founder
    January 2014 - Today (12 years and 7 months)
    Toulouse, France
    Crème Brûlée supports companies, startups, institutions, and agencies in creating and deploying their graphic universes.
    Art direction, branding, graphic design, web design, publishing, campaigns: each project is custom-designed, serving meaning and impact. As a graphic designer and art director, Franck Valayer supports brands, companies, and institutions in creating their visual identities, from web design to communication materials.
    After several years in advertising agencies, he founded Crème Brûlée, his independent studio, to leverage his expertise with startups, VSEs, SMEs, large groups, and associations, both in France and internationally.
    He also collaborates with agencies seeking new creative approaches for their clients.
    Art Direction Branding Visual Identity Brand Strategy & Positioning Web Design
  • LA LANGUE DU CAMELEON
    Art Director
    CONSULTING AND AUDITS
    May 2007 - February 2018 (10 years and 9 months)
    Canton de Nice-5, Nice, France
    A historic agency on the French Riviera
    The communication agency La Langue du Caméléon, formerly based in Saint-Laurent-du-Var, has established itself over the years as a major player in communication on the French Riviera. Founded in 1995, it has evolved with the times, adapting to new technologies and the changing needs of its clients.

    Multiple and Creative Services
    Specializing in a wide range of services, the agency offered various services:

    Graphic design and visual identity: Creation of logos, graphic charters, and commercial brochures for strong and recognizable brands.

    Web design and development: Design of websites, graphic interfaces, and web strategies for an effective online presence.

    Advertising campaigns and publishing: Launch of impactful communication campaigns on various media, including thematic magazines (such as "TV Mag" or publications on housing and automotive).

    A Personalized Approach and Strong Local Commitment
    La Langue du Caméléon was known for its personalized approach, seeking to create tailor-made communication strategies for each client. The agency notably worked with major local players such as the Cap3000 shopping center, for which it organized various events and campaigns.
    Branding Visual Identity Logo Design Visual Communication Graphic Charter
  • Pix Associates
    Art Director
    CONSULTING AND AUDITS
    February 2006 - March 2007 (1 year and 1 month)
    Canton de Nice-5, Nice, France
    The communication agency Pix Associates, based in Nice (with a presence in Paris), has been a major player in communication on the French Riviera since its creation in 1999. With over 25 years of experience, the agency has built a solid reputation as a strategy, communication, and creation consultant.

    A Strategic and Creative Positioning
    Pix Associates stands out for its strategic and creative approach. Its multidisciplinary team, composed of experts in branding, design, digital, and strategy, works together to offer comprehensive and tailor-made solutions to its clients. The agency focuses on creating meaning to generate value, by designing projects that combine aesthetics, technology, and performance.

    Diversified Services and Recognized Expertise
    The agency offers a wide range of services covering all of a company's communication needs:

    Branding: Creation of brand platforms, naming, and visual identities.

    Design: Production of logos, graphic charters, print materials, and user interfaces (UX/UI).

    Digital: Design and development of websites (e-commerce, showcase), mobile applications, and SEO/SEA strategies.

    Content and Activation: Content production (copywriting, web writing), social media management, advertising campaigns, etc.
    Pix Associates has collaborated with renowned brands, both locally, nationally, and internationally, such as Heineken, Galimard, and Soniho. Its expertise is recognized by numerous certifications, and the agency is a member of the AACC (Association of Communication Consulting Agencies), demonstrating its commitment to quality and innovation.
    Branding Branding & Identity Visual Identity Logo Design Graphic Charter

Recommendations

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Mona Carré and 1 other person have recommended Franck

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Education

  • BTS, Visual Expression Communication Image
    Lycée des Arênes
    1995
    BTS, Expression Visuelle Image de Communication
  • BAC, A3
    Lycée Foch
    1991
    BAC, A3

Skill set

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