About Franck
French
Native or bilingual
English
Fluent
Experience
- CoverBusiness Development DirectorCONSULTING AND AUDITSMarch 2021 - Today (5 years and 3 months)17th arrondissement, 75017 Paris, FranceMission: Scale client acquisition through an industrial multichannel strategy (email, WhatsApp, SMS, phone automation).Actions: * Deployment of an AI/Automation stack (Apollo, Lemlist, Ksper, Sales Navigator, Claude, Polsia).Complete restructuring of HubSpot (Workflows, Lead Scoring) + Systematic mix of emailing + intensive phone follow-upsCreation of various acquisition funnels with A/B testingStructuring site for SEO to GEO transitionDevelopment of YouTube and MetaAutomation of commercial and marketing KPIs reportingResults: +200% pipeline growth | 12 qualified appointments generated per month on average
- Réseau de franchise national OprixFixeDirector of Commercial Strategy & Network GrowthREAL ESTATEJanuary 2017 - December 2022 (5 years and 11 months)Paris, FrancePerformance Digital Acquisition: Industrializing Web lead generation (+30 qualified leads/day) through a strategy combining SEO, Backlinks, and Press RelationsSales Tech & Product: Design and deployment of an internal SaaS for career and sales performance management with integrated CRM for the network.Management & Scale: Management of 45 employees and training of +80 salespeople (permanent & freelance) in phone skills, pitching, and network development.Automation: Implementation of a monthly training automation system for Sales teams (massive productivity gain).Strategic participation in managing a fundraising round to support growth.Results:Transition from an artisanal structure to a scalable "Tech-enabled" model.Constant and predictable lead flowAligned and continuously trained sales force thanks to automated tools.
- Elior GroupKey Account ManagerRESTAURANTS AND FOOD SERVICEJanuary 2012 - December 2017 (5 years and 11 months)La Defense, Puteaux, FranceDevelopment of strategic Public/Private accounts.Management of complex national tenders (FM, Cleaning, Green Spaces, 3D) (Presentations, Costing).Salesforce Expert Referent: Training and coaching of over 200 employees.National internal audits for public tender optimizationResults: Signature of Public/Private contracts including major international accounts+ €65 million in contracts sold during the period
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Education
- B2B/B2CB2B/B2C
- Master 2Audencia - Business SchoolMaster 2 - commerce / marketing
Certifications
- Salesforce AdministratorCegos2017
- Growth HackingLivementor2021