Freelancer profile translated to English.
Back to original languageAbout Franck
After a marketing experience within major tech players such as Spotify, Apple, MySpace, Cafeyn and Lydia, I am now acting as an external CMO (Chief Marketing Officer) to support companies in their strategy, positioning, go-to-market, AI transformation, organization, and marketing performance.
My role: define the marketing vision, develop the action plan to achieve it, and manage its execution.
Analytical, data-oriented, and passionate about innovation, I have recently worked on tech, deeptech, and AI products (like AI MD from Ircam Amplify), contributing to their positioning, communication, and launch strategy, often in rapidly transforming markets.
A B2C specialist in subscription models, I have supported several companies in growing, retaining, and monetizing their offers across a multitude of industries.
What I offer
I act as an outsourced CMO (or fractional CMO) for companies looking to structure their marketing and accelerate their growth.
My approach = strategic vision x full-funnel management, from brand awareness to conversion and retention... with KPI and marketing action performance tracking.
I also support leaders in their AI transformation needs.
My scope
Strategy & Positioning
Define the value proposition, brand, and target audiences.
Action Plan
Structure the roadmap, prioritize growth levers, coordinate partners, and manage KPIs.
Execution & Growth
Deploy operations, activate storytelling, content, CRM, and data-driven acquisition.
Deliverables
Brand platform, go-to-market strategy, transformation plan (AI, Web 3...), and actionable marketing tools.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 10km), Aix-en-Provence (up to 10km)
Experience
- SpotifyMarketing DirectorENTERTAINMENT AND LEISUREDecember 2012 - February 2019 (6 years and 3 months)Paris, FranceMarketing Strategy. User and customer acquisition, conversion, and retention. Branding: Brand development in France and Europe.
- SCALE GARAGEOutsourced CMOTECHFebruary 2021 - Today (5 years and 4 months)Paris, FranceAt Scale Garage, my independent structure, I currently assist scale-ups and large organizations in positioning their brand, developing and engaging their customer base, and launching in new markets or accelerating expansion in existing ones, through a full-funnel approach from awareness to user/customer acquisition and retention.I have also developed product strategies integrating AI or enterprise adoption (artificial intelligence), as well as communication strategies (a real issue regarding positioning).As a Go To Market specialist, I have worked with brands like Spotify, Apple, Lydia, DAZN, and Ircam Amplify.
- SybelCMO (Chief Marketing Officer)February 2019 - February 2021 (2 years)• Positioning Sybel as the leading French destination for podcasts and audio stories (Netflix of audio).- Go To Market Strategy• Creation and supervision of a marketing team.• Implementation of a full-funnel and content strategy.• Management of partnerships with telecom operators, content creators (/influencers), and growth campaigns that led to 1 million active users and being named best app of the year, one year after launch.
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Education
- Master's in English Studies (LLCE)Université Lyon 32025