Freelancer profile translated to English.
Back to original languageAbout Franck
From aeronautics to imagery. From data precision… to the power of a gaze.
For 3 years, I designed Power Apps & Power BI tools at Daher to improve aircraft maintenance reliability.
It was structured. Neat. Efficient.
But one day, I felt something was missing.
That “something” that isn’t put in an Excel spreadsheet.
What can’t be measured in KPIs.
What we feel.
That day, I decided to capture emotions, not data.
Today, I am a photographer, videographer, and copywriter.
I founded MF Production Média to create content that touches, tells stories, and leaves a mark.
• An image can make you feel.
• A well-written sentence can make you click.
• A well-told story can make you buy.
What do I do, concretely?
I create high-end visuals for:
• Brands that want a real visual identity
• Entrepreneurs who want to stand out (and sell)
• Couples who want to relive their best day, forever
And above all, I write.
Emotional and strategic copywriting:
• To capture attention when everyone is scrolling
• To turn a simple “I like it” into “I want to work with him”
• To make an image shine… with the right words
Do you want content that pops AND converts?
You’re in the right place.
I am based in Tarbes, but I work all over France.
And I am open to all projects that have heart, substance, and a bit of creative madness.
P.S. Do you prefer Excel spreadsheets? No problem, I still master Power Apps and Power BI like the back of my hand 😉
French
Native or bilingual
English
Native or bilingual
Can work on-site
Tarbes (up to 50km)
Experience
- MF Production MédiaFreelance Photographer & Copywriter | Co-founder of MFJanuary 2025 - Today (1 year and 5 months)Tarbes, France• Processus Tarbes – Complete support (photo, video, copywriting, flyers, communication strategy) for their new sports-health concept.• BMW & Hyundai Tarbes – Creation of advertising videos broadcast in cinemas (CGR) and on social media, premium shoots focused on lifestyle and performance.• Lucinsky – Hautacam musical session – Complete production (image & sound) of an acoustic live recording in the Pyrenees at sunset.• Local restaurants and establishments – Gastronomic shooting, ambiance enhancement, social media content creation, and client pitches.• Weddings & private events – Capturing key moments with emotional storytelling, before/after, distribution notice, formats adapted for Instagram.• Professional website – Design, copywriting, and SEO for www.mf-productionmedia.com: high-end positioning, fluid user experience, elegant and impactful branding.
- DaherFleet Management Service ProviderSeptember 2022 - December 2024 (2 years and 3 months)Tarbes, France• Development of digital tools on Power Apps and Power BI to optimize the planning, traceability, and monitoring of aeronautical maintenance activities.• MyMRO Application: slot reservation management for aircraft maintenance between Tarbes and Toussus-Le-Noble.• Deployment of Power BI dashboards for in-station KPI monitoring, workload analysis, and visit prioritization.• Automation of business processes through workflows (Power Automate, SQL, SharePoint).• Analysis and processing of technical aircraft data (flight hours, cycles, maintenance status, derogations…).• Utilization of SQL databases and close collaboration with the Data team and IT department for data reliability.• Creation of analysis rules and alerts in Power BI to aid operational decision-making.• Management of cross-functional projects between the maintenance station, airworthiness engineers, IT, and the Data team.• Writing functional specifications and coordinating the production deployment of applications.• Implementation of a secure environment with specific rights based on roles.• Participation in weekly committees and reporting on project progress.• User support & documentation:• Training users on the use of Power Apps and Power BI dashboards.• Writing tutorials and user guides.• Monitoring user feedback and managing corrective evolutions. Main objective: improve operational efficiency, tool reliability, and user autonomy in maintenance management.
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Education
- Introductory Copywriting Training - "Les Copywriters"Les Copywriters2020Formation d’introduction aux fondamentaux du copywriting auprès de l’équipe Les Copywriters. Objectifs : acquérir les bases de l’écriture persuasive, comprendre la psychologie du prospect et poser les fondations d’un message qui vend. Modules clés : - Modèle économique & structure d’une offre - Compréhension du comportement client - Emailing de base et séquences simples - Architecture de pages de vente - Principes d'accroche, bénéfices et appels à l’action Cette première immersion m’a permis de développer une solide intuition marketing et de poser les bases d’un style clair, sincère et orienté conversion.
- Certified training in strategic and emotional copywritingLes Copywriters – Programme Copy Mastery 2.0 Benoît & Joseph2025Approfondissement via la formation intensive en copywriting 100% orientée résultats, storytelling émotionnel et persuasion, ponctuée de cas réels analysés, d’exercices pratiques et de relectures expertes. Modules couverts : psychologie du client, écriture de pages de vente, landing pages, tunnels de vente, séquences email (welcome, upsell, abandon panier), rédaction orientée IA, cold email, USP, offres irrésistibles, stratégies de contenu, positionnement, pricing, closing, création de portfolio. Formation basée sur des cas concrets, analyses de copy high ticket et accompagnement complet de la prospection à la vente. Elle m’a permis d’aligner écriture, stratégie et émotions pour élever l’impact de chaque message.