Freelancer profile translated to English.

Description

I am Franck Obrou, a results-oriented digital communicator and marketer.

What defines me is a rare ability to cover the entire chain: I think the strategy, I build it, I produce it, and I measure its impact. From a complete branding overhaul to managing a newsletter distributed to 1,500 employees, including creating video content and steering multi-channel campaigns — I leave no link to chance.

What I have accomplished concretely:

▸ Doubled the open rate of an internal newsletter (35% → 70%) after a complete visual redesign and editorial restructuring at AXA Partners.

▸ Multiplied web traffic by 15 for a B2B ESN through a complete branding overhaul and a LinkedIn editorial strategy generating +60% subscribers.

▸ Grew a partner portfolio from 1 to 15 entities in the Lyon region, single-handedly building a communication plan from A to Z.

▸ Secured a partnership with Timberland EU after building my community from 100 to 1,000 followers in 1 month on Instagram.

What I master:

Adobe Suite · Figma · WordPress · Notion & Trello · Office Suite · Editorial Strategy · Video Production · Branding · Community Management · Campaign Management · KPI Reporting

I adapt equally well to large corporations, SMEs, or agencies. I take initiative, I work transversally, and I report with data.

I'm not just looking for a job. I'm looking for a place where what I do has a visible impact.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

AXA Partners
Internal Communications Officer
BANKING AND INSURANCE
September 2024 - October 2025 (1 year and 1 month)
Malakoff, France
Redesigned and restructured the internal newsletter (initially low engagement, with 35% open rate) — reimagined editorial architecture and deployed a weekly publication strategy → doubled open rate: 35% → 70% among over 1,500 employees in France.
Structured and managed a weekly editorial calendar to pace monthly campaigns and ensure consistent distribution (events, news, field feedback) → smooth and controlled internal communication throughout the year.
Conceived, produced, and edited bi-weekly video content & wrote articles (informative, event-based, preventive) to showcase internal company life → continuous broadcast on office screens and the newsletter, which increased employee engagement.
Orchestrated and led monthly internal communication campaigns, with a strategic lead role within a team of 6 people → measurable increase in employee participation and satisfaction.
Led and coordinated recurring internal events (every two weeks) to strengthen team cohesion → increased engagement and positive employee feedback.
Centralized strategic information and operational coordination between internal and external communications → strengthened action prioritization and improved team fluidity.
Consulting and Support 360° Marketing Campaign Management Digital Communication Business Strategy Communication Strategy
Agil-It
Digital Marketing Manager
CONSULTING AND AUDITS
September 2023 - September 2024 (1 year)
Issy-les-Moulineaux, France
Orchestrated the complete branding overhaul of a low-visibility B2B ESN (logo, graphic charter, WordPress site) to build a credible professional image → x15 web traffic (1–2 → 30 visitors/day), 0 → 10 CV submissions/day generated.
Defined and deployed a structured editorial strategy on LinkedIn and Instagram to develop B2B brand awareness → LinkedIn community boosted from 2,500 to 4,000 followers (+60%).
Developed and managed a complete editorial calendar (visuals, articles, posts) to maintain a regular digital presence aligned with B2B acquisition objectives → consistent engagement and increased organic visibility.
Analyzed and reported digital performance (monthly, quarterly, annual reports) to sales teams to guide strategic decisions → data-driven management of the acquisition strategy.
Streamlined internal processes by integrating Notion and Trello as management tools and training the team on their use → optimized organization and reduced operational friction.
Digital Communication Data Analysis and Continuous Optimization Brand Strategy and Positioning Communication Strategy Branding & Identity
Thaïnos Services
Community Manager
PUBLIC SECTOR
December 2022 - September 2023 (9 months)
Lyon, France
Single-handedly built and deployed a communication and business development plan from A to Z for a company with no defined strategy → plan approved by management and operational from the first campaign.
Multiplied the partner portfolio by 15 by combining visual redesign, prospecting tools, and a structured sales approach → from 1 to 15 entities supported in the Lyon and Beaujolais regions (+1,400%).
Designed and distributed prospecting materials (brochures, sales tools) to build credibility with targets → increased conversion rates and enhanced field legitimacy.
Redefined the visual identity of a company with a dull positioning to modernize its image and generate new commercial momentum → more professional and differentiating brand image.
Brand Strategy and Positioning Consulting and Support Data Analysis and Continuous Optimization 360° Marketing Campaign Management