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Franck MartiniFM

Franck Martini

Communication Consultant - Writer - Trainer

€700/day
Aix-en-Provence, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Franck

Corporate communication doesn't depend on the size of your organization – it primarily depends on the time you can dedicate to communicating. SMEs, mid-sized companies, project teams in large corporations: time is often a key factor in communicating effectively. I'm here to help you free up that time, whether for project-based work or shared services.
For over 25 years, I've been supporting organizations in their communication and transformation projects, combining consulting, pedagogy, and operational implementation. My role: to clarify messages, structure approaches, and make communication useful for both the field teams and management – essentially acting as a one-person communication team, with the right partners when needed.
What I do for you:
– Communication consulting: analysis of the current situation, identification of areas for improvement, concrete recommendations for redesigning your processes and materials.
– Communication plans: multi-channel strategy, creation of suitable tools, definition of performance indicators and monitoring of results.
– Transformation communication: support for digital projects (intranet, M365…), crisis communication, HR communication (NAO, M&A, reorganizations, brand ambassador programs), tailor-made solutions based on your context.
– Training: design and delivery of tailor-made modules (communication, social media, ambassador programs, crisis communication, KPIs, legal aspects – GDPR & AI, dedicated module for IT / CIO teams).
All my interventions are based on active listening, co-construction, and one obsession: to produce concrete, measurable, and rapidly applicable solutions in the field. I work on a project basis or through shared services.
Do you have a communication or transformation project and need to gain clarity? Contact me and let's see how I can help.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Italian

    Conversational

  • Spanish

    Conversational

Can work on-site
Aix-en-Provence (up to 50km), Avignon (up to 50km), Toulon (up to 20km), Lyon (up to 30km), Manosque (up to 50km)

Experience

  • Agence Phylactères
    Founder and Director
    CONSULTING AND AUDITS
    September 2024 - Today (1 year and 9 months)
    Aix-en-Provence, France
    With 25 years of experience in communication and training with major international groups, I now offer this expertise to all companies through Phylactères.
    I support organizations in their transformation and evolution projects by offering two main areas of intervention:
    1. Communication Consulting:
    - Audit and analysis of the existing situation (SWOT matrices), identification of areas for improvement to redesign your communication processes.
    - Facilitation of creativity sessions (brainstorming, Chinese portrait, inversion), development of serious games to detect weak behavioral signals.
    - Development of multi-channel communication plans, creation of suitable tools, definition of key performance indicators with results monitoring.
    - Support for digital transformation (intranet, M365…) to facilitate the deployment and adoption of new tools.
    - Preparation and management of crisis communication: development of targeted messages adapted to different situations.
    - Management of HR communications (NAO, M&A, reorganizations, collective agreements), construction of tailor-made RACI matrices for effective coordination.
    - Development of communication solutions adapted to each context.

    2. Training:
    - Design and delivery of tailor-made communication training modules.
    - Introduction to and support with social media (brand ambassador programs).
    - Awareness-raising on crisis communication.
    - Legal aspects of communication and media, with a particular focus on AI law and GDPR.
    - Training based on real-world cases for rapid and concrete skill development.

    My approach: active listening, proximity, adaptation to each client, search for innovative solutions, with concrete, measurable, and immediately applicable results.
    Training Facilitation Instructional Design Digital Transformation Communication Strategy Crisis Communication
  • STMicroelectronics France
    Internal Communications Director
    NANO-TECHNOLOGY
    December 2021 - March 2025 (3 years and 3 months)
    Aix-en-Provence, France
    • Coordination of internal communication across 9 sites, including the management of strategic campaigns, crises, and associated indicators
    • Management of webcasts via Teams, Teams Live event (with multi-camera use)
    • Drafting of speeches, talking points, and messages for Senior Management
    • Management of an ideation campaign on energy savings
    • Responsible for social communication (NAO, professional elections)
    • Overhaul of the HR intranet on SharePoint Online - a portal approach focused on employee needs
    • Designer and trainer for an employee advocacy module deployed to all directors, managers, communication relays, and HR in France.
    Crisis Communication Internal Communication Strategy Definition and Monitoring of Indicators (KPI) Intranet Employee Advocacy
  • STMicroelectronics Crolles
    Communications and Sustainable Development Director
    NANO-TECHNOLOGY
    October 2017 - November 2021 (4 years and 1 month)
    Crolles, France
    •Definition of the site's communication plan and associated indicators
    •Management of a team of three people (Internal Communication, External Relations, and Sustainability)
    •Implementation of LEAN Management: Obeya, Projects
    •Internal Communication:
    oSpecific action plans: EHS, R&D / Innovation, Operations
    oOrganization of 'site life' events (Open Days, Thematic Weeks, Conferences)
    oOverhaul of the digital internal newspaper
    o Restructuring of the intranet (SharePoint Online, Viva Engage) and user training
    •External Relations:
    oCoordination of a ministerial visit for the launch of IPCEI Nano2022
    oManagement of the ST France LinkedIn page
    oOverhaul of the site visit process (1100 visitors in 2019 – 60% from the education sector)
    •Sustainable Development
    oSite certification according to the Responsible Business Alliance (RBA) standard
    oSupplier audit program on ethics / Quality of Work Life topics
    •Responsible for HR and COVID-19 crisis communication at the France and local (Crolles site) levels
    Social Media Strategy Event Management Branding Team Management CSR and Sustainable Development Strategy

Recommendations

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Stephane Magaton and 1 other person have recommended Franck

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Education

  • DESS Management of Communication and Change / DU Relational Management (IAE
    Pce
    1998
    DESS Management de la Communication et du Changement / DU Management Relationnel (IAE
  • Foreign Languages
    Deug
    1993
    Langues Etrangeres

Certifications

Skill set

Categories