Franck Mammoliti

Development & Marketing Activation Manager – Automotive & Retail Sector

Strategic development of a new business segment dedicated to automotive brands and shopping centers, with an approach focused on event innovation and commercial performance.

🔹 New Segment Development

Launch and structuring of an automotive brand portfolio.

Creation of event-based marketing concepts tailored to the automotive sector's challenges.

🔹 Portfolio Management & Client Relations

Follow-up and retention of a network of shopping centers and partner brands.

Establishment of a close relationship based on trust and co-construction.

🔹 Tailored Strategy

Precise analysis of client needs.

Creation of personalized promotional offers, packaged or fully customized.

🔹 Event Project Coordination

Supervision of animation production (logistics, teams, service providers).

Ensuring the quality, consistency, and success of deployed projects.

🔹 Budget Management & Optimization

Project budget management.

Systematic search for cost and resource optimization levers.

🔹 Strategic Watch & Innovation

Analysis of market trends (automotive, retail, events).

Development of innovative concepts with high added value.

Key player in the development of Luxexpo The Box's B2B division, I managed high-impact event projects while ensuring their profitability, reach, and commercial value.

🔹 B2B Development & Commercialization

Creation and structuring of the B2B event offering. Direct sales and active prospecting with key accounts. Implementation of targeted sales strategies to increase visibility, attractiveness, and conversion rates. Sales of stands, spaces, services, and sponsorships with a constant focus on performance and client satisfaction.

🔹 Complete Management of Professional Events

Planning, coordination, and execution of events for prestigious clients such as The European Public Prosecutor’s Office, Losch, Babilou, Casino 2000, Ville de Differdange, Volkswagen, Audi, Porsche.

Operational and strategic follow-up of each project to ensure a smooth and high-quality experience.

🔹 Leadership & Budget Management

Supervision of teams ranging from 7 to 28 people. Development and management of budgets from €8,000 to €180,000. Negotiation of contracts with clients, service providers, and suppliers, with a focus on financial optimization and sustainable partnerships.

🔹 Marketing Strategy & Event Experience

Close collaboration with the marketing team to manage communication, web content, social media, and event image. Supervision of visual design, visitor experience, and brand consistency.

🔹 Partnerships, Sponsorship & Innovation

Identification of high-value partnership opportunities. Design of creative, differentiating, and business-generating concepts. Management of logistical, technical, and material aspects.

Supervision of a sales team with a focus on excellent customer experience, retention, and employee skill development.

Definition of clear and ambitious objectives, daily support, and rigorous monitoring of individual and collective performance to ensure the achievement and surpassing of sales results.