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Franck L.FL

Franck L.

Art Direction focused on public interest

€500/day
4 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Franck

👋 HELLO
A 40-year-old art director and graphic designer, I am strongly committed to the public utility of my profession. With an initial background in Sociology and Urban Planning, I have developed over the years a professional practice focused on the general interest, which I place at the service of companies, agencies, local authorities, or associations seeking to bring clarity and meaning to their communication.

✊ MANIFESTO
The standardization of ideas and forms is a risk. To promote a pluralistic and multicultural society, I seek a different approach. I claim the emancipatory power of graphic design by appealing to the sensitivity of my clients and their audiences. Play, experimentation, and novelty are driving forces. I start from lived experiences and everyday symbols to explore new ideas.

☝ METHOD
At all stages of creation - from taking the brief to delivering the final files - my work involves close collaboration with my partners. Intermediate exchanges and deliverables are continuously proposed to achieve graphics adapted to the needs and within the given deadlines.

đŸ€ COLLABORATIONS
â–Ș CDC Habitat
â–Ș Landmarks
â–Ș Est Ensemble
â–Ș Éditions LEDUC
â–Ș Nexity Apollonia
â–Ș Villes et Projets
â–Ș Foncier Conseil
â–Ș REI Habitat
â–Ș Grand Paris AmĂ©nagement
â–Ș EVOLÉA
â–Ș L'École d'IngĂ©nieurs de la Ville de Paris (EIVP)
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • LEDUC ÉDITIONS
    Illustrations to accompany the book "Le Grand Manuel de l'ÉnergĂ©ticien" - Éditions Animae
    PUBLISHING
    May 2024 - July 2024 (3 months)
    Chelles, France
    • Editorial advice on the visual universe to adopt for the book's illustrations
    • Study/creation of characters and proposal of a coherent illustrative graphic style
    • Creation of approximately 80 illustrations/diagrams to guide readers in using the tools specific to this therapeutic practice
    • Monitoring and management of the transmission of illustrations to the editor in charge of the project
    Illustration Data visualization Project management
  • VISUAL CBD
    WEB Infographics to accompany the results of a study on the consumption habits of CBD in France
    RETAIL (SMALL BUSINESS)
    March 2024 - April 2024 (1 month)
    Chelles, France
    • Strategic advice on the visual universe to adopt (style, typography, colors)
    • Creation of illustrations to accompany the approved visual universe
    • Staging of the provided data (10 figures)
    • Arrangement of information on a large WEB infographic
    • Creation of 10 mini-infographics simply presenting the study's content
    • Link to the work: https://visualcbd.fr/statistiques-du-cbd/
    Illustration Data visualization Graphic design Communication strategy Art direction
  • Grand Paris AmĂ©nagement
    Visual identity for the urban project "Reconversion of the former Hospital" in Villiers-le-Bel
    PUBLIC SECTOR
    March 2024 - April 2024 (1 month)
    Villiers-le-Bel, France
    • Creation of the complete visual identity for the project: project signature, color palette, illustrations, poster templates
    • Creation of templates for 3 institutional communication documents: A5 flyer, A3 poster, and construction site signs
    • Development of the brand book (35 pages) for the application of the graphic charter
    Visual identity Logo design Illustration Graphic charter Art direction

Reviews

5.0

Out of 2 ratings

BaptisteB

Baptiste

Digital Mastres

Reviewed on 2/22/2024

Superb from start to finish. Advice, responsiveness. Smooth experience. I would work with Franck again without hesitation.
X

Xavier

Heva

Reviewed on 6/15/2023

It was a pleasure working together, Franck understood and implemented our instructions well with timely feedback, despite tight deadlines.

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Education

  • Multimedia Art Direction
    Intuit Lab Pro
    2025
    Master 2 — Acquisition des compĂ©tences essentielles en design graphique, communication visuelle et design digital et maĂźtrise de la direction artistique de projets variĂ©s en intĂ©grant le conseil stratĂ©gique Ă  toutes les phases de conception
  • Multimedia graphic designer, information and communication
    École des mĂ©tiers de l'information (Paris)
    2017
    Conception de modes d’expression graphique et rĂ©alisation de supports d’information et de communication imprimĂ©s et web

Certifications

  • Multimedia graphic designer, information and communication
    Ecole des métiers de l'information, Paris, 20th arrondissement
    2017
    https://www.emi.coop/graphiste-plurimediainformation-et-communication/
    Adobe Photoshop Adobe Illustrator Visual communication Logo design Data visualization Graphic design Visual identity Infographics Typography Adobe InDesign

Skill set

Categories