About Franck
English
Native or bilingual
French
Native or bilingual
Experience
- puremix.netDigital marketing Executive & Community ManagerEDUCATION AND E-LEARNINGDecember 2019 - December 2022 (3 years)Bordeaux, FranceInteracting with the communities of the Puremix.net sites I create, plan, directly manage their social media accounts and their marketing strategy across 3 brands; pureMix, Process.audio and Mixupaudio- Social media content creation (video editing, graphics, photo, copywriting)- Online marketing strategy with email campaigns, website improvements, public relations- Manage customer and client relations for the sites- Event management in France and abroad for clients- Creation of traffic, SEO, ROI etc... reports and site analysis- Creation and management of online and paper ads for clients
- Francklada.comDigital Marketing Consultant FreelanceSOCIAL NETWORKSApril 2019 - Today (7 years and 2 months)Bordeaux, FranceWorking from statups to medium-sized businesses, I directly advise on digital marketing services and strategies, such as:- Content management (on social media and websites): developing commercial and narrative content ideas with leading keywords, promoting digital campaigns, ENG-FR translation.- Community management and analysis of your audiences: understanding your clientele, comparative analysis of your competitors, maximizing engagement and interactions, proposing new ideas and new features on the various social media channels, writing for social media. Increase your reviews, increase your comments, increase your brand awareness and your conversion.- PPC social media ads: setup, A / B testing, reporting, retargeting goals - Facebook, Instagram, Pinterest
- Cult FurnitureSocial media manager and Emailing campaign manager.E-COMMERCEFebruary 2017 - August 2018 (1 year and 7 months)Cité de Londres, United KingdomWorking with translators, I was able to manage the activities of our social networks as well as the performance of our weekly newsletters distributed to 6 countries and under 5 different channels (including blog). Creation and writing of content as well as its planning and distribution.• Content management & strategy: management of the blog and social networks, editorial calendar, content coordination, relationship with bloggers and SEO strategy.• Creation of targeted content: for social networks, web banners, blog articles, emails, prints and display.• Email Marketing Campaigns: planning and briefing of newsletters, construction and updating of 5 customer databases, analysis of A / B email performance testing, optimal conversion rate, selection of product catalog to promote during campaigns, estimation of average basket and total sales.• Social media management: Management and execution of content as well as set up, monitoring and reporting of paid & organic campaigns.
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Education
- Master in Marketing and Management StrategyINSEEC Business School, Bordeaux, France2014
- IUT Tech de CoMontesquieu University Bordeaux, France2012
Certifications
- Advanced Google AnalyticsGoogle2018