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Franck LadaFL

Franck Lada

Digital Creative for social media & marketing

€140/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Franck

My goal: To set the tone for your digital campaigns 🎶
Entrepreneur and musical artist, my open-mindedness and passion for new technologies, music, fashion (and the gastronomic scene) naturally led me to London where I spent 5 years.

In 2016, a meeting with a start-up in the food technology sector allowed me to participate and collaborate in the launch of "Bigfoodie". Our business idea was to open an online sales service for homemade ready meals. It was a co-working role in a very young company, where I was able to contribute to a digital product concept.

After this episode, I wanted to take on new horizons, especially in the field of e-commerce in order to develop other skills on social networks and email campaigns. My time at Cultfurniture Group allowed me a rapid learning approach as well as developing excellent brand awareness throughout my practice (see portfolio).
Allow me to contribute to the promotion and activation of your sales on the net!
Consultant specializing in communication strategy and e-commerce marketing: community management, email marketing, digital campaigns.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 50km), Bordeaux (up to 100km), Paris (up to 100km), Toulouse (up to 100km)

Experience

  • puremix.net
    Digital marketing Executive & Community Manager
    EDUCATION AND E-LEARNING
    December 2019 - December 2022 (3 years)
    Bordeaux, France
    Interacting with the communities of the Puremix.net sites I create, plan, directly manage their social media accounts and their marketing strategy across 3 brands; pureMix, Process.audio and Mixupaudio
    - Social media content creation (video editing, graphics, photo, copywriting)
    - Online marketing strategy with email campaigns, website improvements, public relations
    - Manage customer and client relations for the sites
    - Event management in France and abroad for clients
    - Creation of traffic, SEO, ROI etc... reports and site analysis
    - Creation and management of online and paper ads for clients
  • Francklada.com
    Digital Marketing Consultant Freelance
    SOCIAL NETWORKS
    April 2019 - Today (7 years and 2 months)
    Bordeaux, France
    Working from statups to medium-sized businesses, I directly advise on digital marketing services and strategies, such as:
    - Content management (on social media and websites): developing commercial and narrative content ideas with leading keywords, promoting digital campaigns, ENG-FR translation.
    - Community management and analysis of your audiences: understanding your clientele, comparative analysis of your competitors, maximizing engagement and interactions, proposing new ideas and new features on the various social media channels, writing for social media. Increase your reviews, increase your comments, increase your brand awareness and your conversion.
    - PPC social media ads: setup, A / B testing, reporting, retargeting goals - Facebook, Instagram, Pinterest
    Social media Emailing Web marketing CPC advertising Advertising Community management Digital communication Instagram Marketing Facebook Marketing Pinterest
  • Cult Furniture
    Social media manager and Emailing campaign manager.
    E-COMMERCE
    February 2017 - August 2018 (1 year and 7 months)
    Cité de Londres, United Kingdom
    Working with translators, I was able to manage the activities of our social networks as well as the performance of our weekly newsletters distributed to 6 countries and under 5 different channels (including blog). Creation and writing of content as well as its planning and distribution.

    • Content management & strategy: management of the blog and social networks, editorial calendar, content coordination, relationship with bloggers and SEO strategy.

    • Creation of targeted content: for social networks, web banners, blog articles, emails, prints and display.

    • Email Marketing Campaigns: planning and briefing of newsletters, construction and updating of 5 customer databases, analysis of A / B email performance testing, optimal conversion rate, selection of product catalog to promote during campaigns, estimation of average basket and total sales.

    • Social media management: Management and execution of content as well as set up, monitoring and reporting of paid & organic campaigns.
    Content marketing Facebook Marketing Email marketing Affiliation Instagram Marketing Brand content

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Education

  • Master in Marketing and Management Strategy
    INSEEC Business School, Bordeaux, France
    2014
  • IUT Tech de Co
    Montesquieu University Bordeaux, France
    2012

Certifications

  • Advanced Google Analytics
    Google
    2018

Skill set

Categories