Freelancer profile translated to English.
Back to original languageAbout Franck
- DATA ANALYST / BUSINESS ANALYST
- PRODUCT OWNER
- AUTOMATION
I am able to support my clients at all stages of their project. From design to implementation, I ensure that their objectives are met through an approach focused on data and their clients' needs. My ability to understand business challenges and translate insights into concrete actions is a major asset.
I am convinced that data is at the heart of success.
French
Native or bilingual
English
Fluent
Can work on-site
Bois-Colombes (up to 50km)
Experience
- CarrefourDATA ANALYST PRICINGRETAIL (LARGE RETAILERS)January 2024 - July 2024 (6 months)Massy, FranceChallenge:In a context of generalized price reduction,Carrefour, a leader in mass retail, wants to differentiate itselfby becoming the most competitive player in terms of price.To achieve this, the group wants to automate the price reductionprocess.Mission:Reporting to the pricing department, the Data ProductAnalyst plays a crucial role as an orchestrator between thepricing team, responsible for setting prices, and the IT team,in charge of developing the future price reduction automationtool.
- Understand pricing strategies and business objectives
- Translate pricing strategies into algorithms
- Manage and optimize the automation tool
- Analyze data and track results
- Present results to the various project stakeholders
- AD-HOC analysis for pricing needs
- Write technical documentation
- SolocalDATA ANALYST MEDIAPRESS AND MEDIAFebruary 2023 - October 2023 (8 months)Boulogne-Billancourt, FranceChallenge:In the context of launching a new mediaoffer, Solocal, a key player in digital marketing, wants toimprove its mission of boosting the local business life.Mission:Within the Media Product Offer team, you will bethe pillar of analysis and data to optimize Solocal's offersand digital marketing campaigns.
- Documentation via Confluence of different processes
- Creation of roadmaps for various performance improvement projects
- Analysis of performance and implementation of
- dashboards for different campaigns (Revenue, CPM,
- CPA, CTR, Churn, engagement, etc.)
- Implementation of alerting with scripts via Dataiku and Teams
- Implementation of RUN after business feedback to implement new tools with the help of the IT team
- Update of flows via Dataiku
- Creation of dataframes, data updates
- Reprocessing of JSON data related to META API
- FNAC DartyDATA ANALYSTRETAIL (SMALL BUSINESS)September 2021 - December 2022 (1 year and 4 months)Ivry-sur-Seine, FranceEnjeu: Dans un environnement en constante évolution, FNACDARTY place l'innovation et l'analyse de données au cœur desa stratégie de développement.Mission:Au sein de l’équipe connaissance client et fidélité pouroptimiser les lancements, les promotions et les phases dedéstockage, anticiper les ventes et identifier les leviers decroissance.Au sein de l’équipe Merchandising en analysant et exploitantles données de vente, de stock et de marché, optimiserl'assortiment produits, les prix et les promotions.
- Process de smart data / data préparation
- Analyse via SAS du Churn, programme de fidélité,prédictive
- Documentation via confluence des script et projet
- Importer des données, créé des rapports, alerting et partager des visualisation via qliksense
- Analyse AD-HOC à la demande de différent service
- Création d’un outil à destination du service merchandising pour estimer la performance futur d’un nouveau magasin
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Education
- Master's degree in DataESD2021Bac+5 Data marketing
- Master's degree in Digital Commerce & MarketingGroupe IGS / ISTEC2016BAC+5 Commerce & Marketing digital