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Franck GuillerotFG

Franck Guillerot

Expert in digital strategy and immersive models

On-demand
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Franck

I occasionally work as a strategic consultant or outsourced CRO for startups and innovative players, in parallel with my CEO commitments.
My interventions target high-stakes missions: go-to-market, generative AI, immersive environment, SaaS growth or digital transformation.

These missions are selected in accordance with my areas of specialization (SaaS, AI, art & culture, immersive retail) and compatible with my role as CEO of Xclusiv.art.

I am a graduate of the University Paris Dauphine (MSG 94 and DESS 95).
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km), Paris (up to 20km)

Experience

  • Xclusiv.art
    CEO & Co-founder
    June 2025 - Today (1 year)
    Launching an immersive & transactional platform for art galleries. Positioning, go-to-market strategy, partnership development, branding, AI.
    Go-to-Market (GTM) Strategy Commercial Strategy Immersive Experience Generative AI Web Marketing Strategy
  • Teemew (Manzalab groupe)
    CRO as a service (Chief Revenue Officer)
    SOFTWARE PUBLISHING
    March 2024 - June 2025 (1 year and 3 months)
    Paris, France
    Definition of the go-to-market strategy of a B2B immersive platform (Teemew), with a focus on the culture, retail, luxury and corporate sectors.
    Development of positioning, packaging of sector-specific offers, lead generation, growth strategy.
    Use cases with Sanofi, Château de Versailles, LVMH, Dassault Systèmes, Studio TF1.
    Branding Digital Marketing Strategy Go-to-market Strategy Commercial Strategy Immersive Experience
  • EM Lyon
    Associate Professor & Digital Marketing Coach
    EDUCATION AND E-LEARNING
    April 2020 - September 2023 (3 years and 5 months)
    Lyon, France
    Creation of the Digital Marketing certificate
    Professor in digital marketing (certificate, General Management Program, MBA)

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Education

  • MSG + DESS - Business & High Tech
    Paris Dauphine
    1995

Skill set

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