Freelancer profile translated to English.

Description

I write for those who need to make a decision.

Before copywriting, I worked on narrative writing and storytelling. I learned what captures attention, builds trust, and turns interest into action.

Today, I apply this approach to marketing and e-commerce: product descriptions, sales pages, emails... Texts designed to be read, understood, and above all, credible.

I appreciate that my work also relies on empathy: I have to put myself in the end customer's shoes: their expectations, their doubts, their objections. Then, choose the right words, without hollow promises or generic formulas.

I have worked in real company contexts, with business constraints, deadlines, and concrete objectives. I know that words are not there to "look pretty," but to perform.

If you are looking for clear, human, and strategic texts that don't sound like everyone else's, then we should get along well.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Portuguese
Basic
Italian
Basic

Workplace preferences

Remote only

Primarily works remotely

PROJET AUDIOVISUELLE INDEPENDANT
Freelance Writer/Copywriter
FILM AND AV
June 2025 - January 2026 (7 months)
Paris, France
Close collaboration with an independent screenwriter on the development of an original series, from the concept phase to advanced dialogue versions.

Participation in:
– structuring plots and narrative arcs
– writing and rewriting dialogues
– character psychology and motivations
– optimizing the emotional impact of scenes
– adapting tone according to characters and target audience

This mission allowed me to strengthen my skills in persuasive writing and storytelling, but also tofinely analyze target audience reactions(comprehension and clarity of messages), concepts now applied to marketing copywriting. Understanding what makes a person react, choosing words that trigger a decision, and creating authentic messages that sound neither generic nor automated.
Storytelling Writing Clarity
CAHU
E-commerce & Marketing Content Writer
E-COMMERCE
October 2023 - October 2025 (2 years)
Paris, France
Design and writing of e-commerce content for CAHU.

Creation of:
– e-commerce product descriptions
– marketing email sequences (newsletters, customer loyalty...)
– collection descriptions
– sales-oriented editorial content
– promotional messages for social media

Work based on target audience analysis, identification of purchase barriers, highlighting key benefits, and persuasive structuring (AIDA, PAS).
Performance-oriented approach: each text must be designed to trigger a measurable action (click, subscription, contact, purchase).

Collaboration with internal teams to adapt content to business objectives (visibility, conversion, brand consistency...)

Putting oneself in the end customer's shoes, understanding their expectations, doubts, and objections, and responding to them simply and honestly.

This experience taught me to write in a real business context, with constraints, deadlines, and concrete objectives; the texts had to "work," not just "look pretty."
Web Content Writing Storytelling Email Marketing Shopify Product Description Writing