FDFreelancer profile translated to English.
Back to original languageAbout Franck
🎯 Expert in Digital Transformation & Product Data Mastery (PIM/DAM/MPM)
🔧 30 years of experience, including 17 years dedicated to digital, with major players in Retail, Mail Order, and B2B/B2C.
I will support you in all stages of your digital transformation projects - data:
✔️ Audit of the existing situation, needs assessment, or "Quick Wins"
✔️ Drafting specifications / RFPs / tender management
✔️ Selection and implementation of PIM, DAM, MDM solutions (Akenéo, Quable, Step, NextPage…)
✔️ Structuring the data dictionary and workflows
✔️ Facilitating workshops around target processes
✔️ Change management & operational coaching of business teams
💼 References: Leroy Merlin, Blancheporte, Maisons du Monde, Norauto, Lapeyre, Office Depot, Manutan, Fashion3, Heytens…
đź‘Ą Preferred contact for Marketing, Digital, and Product Management departments, I secure your projects by structuring your product data and operating methods.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- TalentooPIM Expert - Data Governance and Business ProcessesCONSULTING AND AUDITSApril 2015 - Today (11 years and 2 months)Lille, France#1 Supporting Retail and Mail Order clients including: Maisons du Monde, Leroy-Merlin, Norauto, Lapeyre, Pomona, Blancheporte, Manutan, Office Depot… in digital transformation plans: organization (skills, resources), definition of business processes, solution deployment, training:• Audit of existing organizations and identification of areas for improvement and modernization.• Project support, from existing situation analysis to RFI/RFP drafting and production deployment.• Consulting on organization and methodology related to Merchandising, Marketing, and Publishing.#2 BBA Coach - EDHEC (4th year entrepreneurial section). Supporting student groups in setting up their business projects (Concept Validation, Business Plan, Project Management)#3 Certified Trainer CP FFP in training centers or corporate interventions.
- Staples-JPGDirector of Communication & E-commerce Marketing OperationsRETAIL (SMALL BUSINESS)October 2012 - December 2014 (2 years and 2 months)Lille, France12/2014 - 14 yearsFrom 10/2012 to 12/2014Director of Communication & E-commerce Marketing Operations France, BelgiumManagement of off and online publishing teams for all subsidiaries (40 people across 2 sites and 3 brands). Leading digital projects related to e-commerce site development. Management of the media platform responsible for Rich-media content creation. Budget management and optimization > €25M.Key results achieved:• Improved web content enrichment: enrichment rate >98%• Facebook page development: 10,000 fans acquired in 9 months• Successful conversion of the photo studio into a Rich-Media platform• Modification of the existing organization to make it 100% versatile (print and web production)
- Bernard France SASDirector of Publishing and Customer RelationsFebruary 2000 - October 2012 (12 years and 8 months)Led the CRM project aimed at redefining service scopes, processes, objectives, and activity monitoring tools following the transition to SAP – CRM.Managed 12 people responsible for creating print and web campaign plans, catalog creation, direct marketing actions, and emailings. Defined and managed the budget.
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Education
- DUT and DTA diplomas in Marketing and Communication TechniquesIUT TC Valenciennes1989DiplĂ´mes DUT et DTA techniques de commercialisation et communication
- Trainer – Coach Certification (CP), FFP (French Federation of Professional Training)2020Certification formateur – Coach (CP), FFP (fédération de la formation professionnelle)