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Franck BoistelFB

Average response time: 1 hour

About Franck

I am a French-American designer and art director with nearly 30 years of experience creating products, identities, and visual stories for brands.

My journey started in graphic design in France, then expanded into product and footwear design in the United States, where I learned to connect creativity with real-world manufacturing, culture, and consumer emotion. Over the years, I have worked across action sports, outdoor, lifestyle, fashion, performance, and product design, always with the same goal: to create objects and experiences that feel authentic, useful, and memorable.

I help brands turn an idea into a clear creative direction — from concept, mood, shape, color, materials, and storytelling to a product or visual identity that is ready to move forward. My strength is not only drawing or designing, but listening deeply, understanding the soul of a project, and giving it a form that people can connect with.

I bring taste, intuition, experience, and a strong sense of culture to every project.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Biarritz (up to 50km), Nantes (up to 50km)

Experience

  • FBdesign,
    Creative Director / Senior Footwear Designer
    August 2023 - Today (2 years and 10 months)
    Sedona, AZ 86336, USA
    Lead footwear design and creative direction for emerging and established brands across lifestyle, outdoor, action sports, athletic, casual, and fashion categories. Develop concepts from early strategy through sketch exploration, CMF direction, product storytelling, design refinement, and production-ready design packages.
  • 5.11 Tactical,
    Senior Footwear Designer
    September 2017 - July 2023 (5 years and 10 months)
    Costa Mesa, CA, USA
    Designed and developed footwear across tactical, outdoor, training, and lifestyle categories, contributing to multiple successful product launches and best-selling styles. Collaborated with product management, development, sourcing, and factory teams to balance performance, durability, comfort, cost, and brand identity.
  • Five Ten / adidas Outdoor,
    Senior Footwear Designer
    January 2016 - August 2017 (1 year and 7 months)
    Redlands, CA, USA
    Led footwear design for outdoor, mountain biking, and approach categories, with a focus on performance, grip, durability, and trail-to street relevance. Created performance concepts and guided development from concept through production, supporting products that became top sellers within the outdoor category.

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Education

  • Graphic Design Diploma
    St. Joseph La Joliverie
    Graphic Design Diploma

Skill set

Categories

  • Other