Franck Albrecht

Artistic direction, branding, packaging, visual identity, brand strategy. Main clients La Réserve 1785 - Bali, La Maison d'Aix - Aix-en-Provence, Maison Baron De Beauchesne Cognac, GNTX CBD.

Graphic creation and visual direction for adhesive label projects for the wine and spirits, food terroir, perfume, cosmetics, industry, and chemical sectors.

Packaging design, visual identity development, and technical adaptations consistent with printing constraints and premium brand requirements.

Creation of print-ready files (Bons À Tirer), file execution control, technical validation of graphic elements, and conformity monitoring before production.

Close collaboration with manufacturing teams, printers, and clients to ensure project quality, visual consistency, and industrial feasibility.

Production monitoring, optimization of material finishes (gilding, varnishing, embossing, special effects, adhesive substrates), and project management until completion.

Continuous monitoring of packaging trends, finishes, and brand universes to propose creations with high aesthetic and commercial value.

Stylist Graphic Designer at César Production, responsible for the creative and graphic development of collections under the CREEKS and Harley-Davidson Europe licenses.

Creation of visual universes, artworks, textile graphics, labels, accessories, and branding elements applied to fashion and sportswear collections.

Participation in product line development in line with trends, technical constraints, and the DNA of international licenses.

Production monitoring in Asia, coordinating with manufacturers, validating prototypes, quality control, and technical adjustments until manufacturing.

Managing communication between creative teams, production workshops, and suppliers to ensure aesthetic consistency, industrial feasibility, and timely delivery.

Experience strengthening expertise in product design, international license collection development, industrial monitoring, and understanding brand challenges in the fashion, leather, and lifestyle sectors.