Freelancer profile translated to English.

Description

Sales Director with over 25 years of experience in B2B and B2C sales, as well as in managing internal and external sales teams.

Expert in precisely identifying operational needs and implementing effective strategies to maximize sales, optimize costs, and enhance customer satisfaction.

A natural leader, recognized for excellent negotiation skills and a strong sense of management, I mobilize my skills to achieve and exceed set objectives.

Seasoned in transformation challenges, I support companies in evolving their organization, tools, and processes, with a results-oriented and sustainable performance approach.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Saint-Germain-en-Laye (up to 50km)

SOA People
Sales Manager SAP Add-on Software
DIGITAL AND IT
October 2023 - Today (2 years and 8 months)
Levallois-Perret, France
Sales Manager specializing in SAP ERP, with in-depth expertise in selling high-value business solutions for industrial maintenance and credit management.

✅ Targeted prospecting of SAP user companies.
✅ Tailored support in the digital transformation of industrial and financial processes.
✅ Ability to identify business needs, highlight ROI, and build lasting customer relationships.

I combine strategic vision, deep knowledge of the SAP ecosystem, and a consulting approach to generate value and support the growth of industrial and financial companies.
Sales Strategy New Business Development Sales Management
Les Editions Francis Lefebvre
Deputy Sales Director in charge of Telesales
PUBLISHING
October 2013 - October 2023 (10 years)
Levallois Perret
Key Performance Indicators
Revenue Growth: progression from €3M to €21M between 2013 and 2023.
Sales Team Development: growth of the internal team from 10 to 55 salespeople.
Outsourced Telesales Optimization: rationalization of providers, reducing from 7 to 3 partner agencies without loss of efficiency.

Summary of my responsibilities at the time of my departure
Direct management of 6 sales managers, supervising a team of 55 internal and 75 external sales representatives – for a total revenue of €21M.
Definition of the group's sales strategy, in conjunction with senior management, and design of new service offerings.
Support for the company's transformation, in a context of restructuring and preparation for entity merger.
Deployment of a new commercial CRM (Salesforce), including team training and optimization of customer follow-up processes.
KPI management for all group entities, with the implementation of shared indicators and decision-making dashboards.
Management of a €3M budget dedicated to customer acquisition via outsourcers, with a rigorous ROI-driven approach.
Development and management of sales campaigns, in coordination with market directors, from operation selection to post-campaign analysis.
Performance analysis: monitoring results, benchmarking implemented strategies, adjusting methods to optimize revenue.
Representation of the group at professional events, trade shows, and conferences.
Strengthening of company culture, with concrete actions to unite teams around common objectives.
Sales Management Sales Strategy
Ciel Groupe Sage
Deputy Sales Director
SOFTWARE PUBLISHING
January 2012 - September 2013 (1 year and 8 months)
Aubervilliers, France
Management of the direct sales team (110 telemarketers - Revenue: €40M)
Management of a €3M budget for customer acquisition and retention
Implementation of retention strategies for the customer base
Implementation of cross-selling operations
Implementation of retention strategies for inbound and outbound calls
Development and management of the reseller network
Team Management Sales Manager Team Management