Freelancer profile translated to English.

Description

Web Development & Technical SEO | WordPress Divi 5 | International B2B Digital Campaigns

A FACTUAL APPROACH SINCE 1996

Since 1996, lafactory.online has been assisting clients ranging from international startups to multinationals like Unilever and World Expo Dubai with a factual approach, free from marketing jargon.

MEASURABLE PERFORMANCE, NOT PROMISES

Performance speaks louder than promises. Recent results for B2B clients include a 27-fold increase in conversion rate, from 3% to 82% for Sunenergy, and an improved Google ranking from 89 to 247 organic first positions for LukFoto.

UNCOMPROMISING TECHNICAL WORDPRESS DEVELOPMENT

We've done it all: tourist directories, hotel booking, car rental, marketplaces, showcase sites, eLearning, shopping... With near-perfect performance:

Risole.fr Google Pagespeed Score:97/100

Lafactory.online Google Pagespeed Score:90/100

TECHNICAL SEO AND CONTENT THAT CONVERTS

Technical and editorial SEO benefits from a dual expertise in development and writing, stemming from my experience as head of the multimedia department at Libération. This combination allows for the delivery of optimized content that generates qualified traffic and converts visitors into customers. A clean technical architecture, strategic internal linking, and Core Web Vitals optimization ensure that Google understands and values your content in search results.

INTERNATIONAL B2B DIGITAL CAMPAIGNS

Campaigns are supported by proprietary infrastructure exceeding one billion qualified contacts (20 million in France). Cold email, automated lead generation, and behavioral scoring via nexuscale.ai enable rapid deployment across all continents with strict adherence to local regulations (GDPR, CAN-SPAM).

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

asiamintcollections.com
WordPress Marketplace
E-COMMERCE
November 2025 - December 2025 (1 month)
Transforming a WooCommerce store into a multivendor marketplace

Context
AsiaMint Collections operated a WooCommerce store selling collectibles. The client wanted to transform the site into a marketplace where other vendors could offer their products. The site was already experiencing 4 million attack attempts daily.

Prior Security
Before starting the migration, security was implemented with Cloudflare (free) and Wordfence (free). Cloudflare filters at the edge with bot detection and "I'm Under Attack" mode during peak times. Wordfence handles WordPress protection - login attempt limiting, malware scanning, firewall rules.

Technical Stack
Integration of Dokan Business on the existing WooCommerce installation. Purchased during Black Friday 2024 - lifetime license for $1,247 instead of $2,495. The Business tier was necessary for vendor withdrawal systems, PayPal Marketplace integration, and advanced commission management.
Frontend redesign with Wolmart (marketplace theme with pre-built vendor templates) and Elementor for visual customization. Saved several weeks compared to custom development.

Functionality
Dokan adds the multivendor layer on top of WooCommerce. Each vendor has a dashboard to manage products and orders. Commission calculations are done automatically at checkout. Vendor payments are processed via PayPal Marketplace or Stripe.

Result
Marketplace operational with autonomous vendor management. The 4 million daily attacks continue but are filtered without performance impact. Security cost: €0 in subscriptions. The client retains full ownership - open-source WordPress/WooCommerce, perpetual Dokan license.
WordPress Website Creation E-commerce WordPress Maintenance
Unilever
eCommerce
BIOTECH
September 2019 - December 2022 (3 years and 3 months)
United States
During COVID, I revamped 600 products in their range, including illustrations and descriptions, to highlight their safety and health benefits.
SEO Web Writing Pay Per Click (PPC)
Lafactory inc,
CEO
January 1997 - Today (29 years and 5 months)
LaFactory is a digital agency founded in 1997, specializing in WordPress development, natural referencing (SEO), and the management of Google Ads and Facebook/Instagram advertising campaigns. The agency also offers optimized WordPress hosting with included technical support. With recognized expertise among clients such as Unilever and World Expo 2020 Dubai, LaFactory distinguishes itself through its cutting-edge technical approach and transparency, offering comprehensive services from e-commerce site creation to SEO content production, including performance optimization and qualified lead generation.