Freelancer profile translated to English.
Back to original languageAbout Francis
Senior SEO Expert & Strategic Consultant | Strategy, AI & ROI | 11 years of experience serving your ROI and your visibility
Tired of "fluff" SEO and 100-page audits that end up gathering dust?
Your SEO is not an expense, it's your most powerful growth lever. If you don't dominate Google, you're leaving money on the table.
I'm Francis Ndimba, and since 2014, I've been turning organic traffic into a pure profitability engine for startups and giants like Groupe SEB, BPI France, and Sodexo.
My approach? Zero fluff, 100% impact.
I don't deliver reports, I deliver results. I don't do "Done For You" but "Done With You": we move forward together so you remain in control of your strategy.
What I bring:
- ROI-driven Vision: Let's forget vanity metrics. We focus on what fills the coffers.
- "Field" Expertise: 11 years of experience on complex topics (JS Rendering, Core Web Vitals, International SEO) with major international and local clients (Bonduelle, SEB, Rubix, Serge Ferrari, SMAC...)
- AI Supercharge: I master ChatGPT, Gemini, and Semji to produce conversion-oriented content that performs, not filler.
- Maximum Security: A migration? I manage the specifications and redirects so you don't lose a single click.
Actionable Deliverables:
- 360° Audits: Ultra-prioritized roadmap. Let's stop listing, let's fix.
- Semantic & AI Strategy: "Money" keyword research and cluster structures.
- Data Steering: A Looker Studio dashboard so you know, at a glance, where your budget is going.
- SEO Migration Support: Zero stress, zero traffic loss.
The potential of your site is enormous. You just need the "decisive pass" to reach the next level.
Want an action plan that talks "money" and "conversion" and not "fluff"?
My DMs are open!
English
Native or bilingual
French
Native or bilingual
German
Conversational
Can work on-site
Lyon (up to 50km), Genève (up to 50km)
Experience
- LumAppsWebsite & SEO ManagerSOFTWARE PUBLISHINGJanuary 2024 - Today (2 years and 6 months)Tassin-la-Demi-Lune, France
- SEO: Technical website migration (HeyAxel, Vizir.co, LumApps), project management, SEO strategy (technical, content, etc.), audits, semantic analysis, content creation with Jasper and ChatGPT, reporting, budget, etc.
- Website Management: Supervision of new CMS requirements, roadmap development, bug management, and support for contributions.
- CRO (Conversion Rate Optimization): Improving page conversion rates, creating landing pages, and more.
- HR: Training interns and apprentices for SEO-related tasks.
- PixalioneSenior SEO ConsultantDIGITAL AND ITApril 2020 - September 2023 (3 years and 6 months)Lyon, France
- Project Management: Managing a portfolio of local, national, and international clients (brands, large groups, small local businesses) within an international BU (Pixalione Lyon).
- SEO: Technical audits (crawl, indexing, loading time, internal linking...), technical testing (before and after new site launches), semantic studies, post-migration reviews, specifications, semantic analysis, and various types of audits (video SEO (YouTube), local (Google MyBusiness), Voice Search...), semantic silo/cluster generation...
- References: Bonduelle Europe, Cassegrain, Arkema, Isotoner, Rubix, Axter/Coletanche, SMAC, Ipsen, Groupe SEB (Brands: Moulinex, Tefal, Rowenta, Krups...), BPI France (Bpifrance, Bpifrance Création, BigMédia), Serge Ferrari, Galbani, Westfield, RAJA/JPG, Gravotech...
- Work Environment: WordPress, SAP Hybris, Magento, Drupal, Shopify...
- OMNES EDUCATIONPedagogical Instructor - SEOEDUCATION AND E-LEARNINGJanuary 2022 - June 2023 (1 year and 5 months)Lyon, FranceSEO Courses for Master 2 Students in Business School
- Google Initiation & Culture
- SEO Fundamentals: Technical, Semantic, Link Building
- Facilitating workshops for technical audits and semantic studies.
Topics:- Google Culture / Introduction to SEO / Basic Principles
- How to perform a technical audit?
- How to conduct a keyword study?
- How to design a site structure?
- Other principles: redirects, internal linking, link building...
- Evaluations & workshops
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Education
- MSc / MBA Digital Marketing & e-BusinessINSEEC2015Cursus réalisé en alternance - Matières : E-commerce, Marketing mobile, conception & gestion de projet Web, Communication Digitale… - Mémoire sur les perspectives du marché de la musique en ligne pour les jeunes start-ups
- BBA International Marketing & CommunicationINSEEC20142014: Master 1 International Marketing & Communication - Rédaction d'un mémoire sur "le besoin de pérennisation des relations client dans l'e-commerce B2B" 2013: niveau Bachelor / L3: Finance - Marketing - Management, Commerce International - Semestre ERASMUS à Londres de 4 mois, à l'American InterContinental University Score TOEIC: 925/990
Certifications
- SEMRush (SEO Toolkit, Technical SEO, Fundamentals, SEO Toolkit Exam for Advanced Users)SEMRush