Freelancer profile translated to English.

Description

Entrepreneur and digital strategy expert, I have been supporting companies for over 15 years – from SMEs to large accounts (SFR, AXA, La Poste, Danone…) – in the design, structuring, and deployment of their digital and marketing projects.

**My key expertise**:

Definition and management of digital strategies (B2B/B2C)
Acquisition consulting (inbound, content, marketing automation)
Structuring and support of internal teams or agencies
KPI definition, roadmap management, ROI-driven strategy
Challenge and modeling of business models or organizations
Technical implementation (digital ecosystem, CRM, data optimization, marketing automation)

My approach is based on a dual background in digital marketing & business development, enriched by a solid agency and strategic consulting culture, with a strong focus on data, performance, and impact.

Based in Aix-en-Provence, I work remotely or in person in Paris, IDF, or PACA, always in close collaboration with your internal teams.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Aix-en-Provence (up to 50km), Marseille (up to 50km), Paris (up to 50km)

Zen-People
Business Strategy
HEALTH AND WELLNESS
March 2019 - January 2021 (1 year and 10 months)
Marseille, France
Design and deployment of the business and strategic model for the startup Zen-people.

Including:
- Business model design
- Corporate offer design
- Team supervision
- Financial and legal management
- Partner relations
- Technical monitoring and implementation
- Marketing strategy
- Brand strategy
Communication strategy Sales strategy Business development Business plan Content marketing Marketing
SFR
Inbound Marketing Strategy
TELECOMMUNICATIONS
January 2017 - December 2019 (2 years and 11 months)
Paris, France
Head of Inbound Marketing strategy, including:
- Content strategy design and implementation
- Production monitoring
- Business model definition
- KPI monitoring and control
- Production team organization
Editorial strategy Marketing strategy Product management Business analysis Digital strategy
Pim-Bim
Manager
TECH
October 2015 - October 2018 (3 years)
Paris, France
Design and implementation of the Inbound Marketing department.
I designed the Inbound Marketing division and the commercial development of the Pim-Bim Agency, including:
- Business model design
- Partner search
- Recruitment and training of teams (10 people)
- Corporate offer design
- Commercial deployment

After 2 years, Pim-Bim agency was one of the top 3 French players in Inbound Marketing
Team management Communication strategy Business strategy Business model Business development