Francis M.

Strategy & P&L Ownership: Managing the full E-commerce P&L (DTC & Marketplaces), driving revenue and margin growth across domestic and international markets.

Developed and executed global marketing strategies for the UTMB World Series, managing 25+ international events across 16 countries. Led end-to-end project management for digital initiatives, including the launch of 28 new event websites, optimizing user experience and increasing customer engagement. Implemented targeted marketing campaigns for 15+ events, achieving high engagement rates and maximizing performance with limited budgets. Introduced Salesforce CRM, enhancing customer relationship management and lead tracking for over 50 users across three countries. Designed a multilingual email marketing strategy that reached 350,000 participants, resulting in a significant increase in participant engagement. Built and led a marketing team of six, ensuring efficient collaboration and timely delivery of all marketing goals. Managed a marketing team of six, ensuring effective collaboration and on-time delivery of all project goals.

As a digital marketing expert, I help companies implement effective strategies to grow their customer base and increase sales. I tailor my approach to your business, bringing tailored solutions and my expertise. I created D+Marketing after noticing a gap in digital marketing for many companies. Despite the abundance of high-level information available, businesses were dedicating a minimal amount of their time to their online presence. That's when I realized I could help professionals expand their reach on the internet.