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Francis L.FL

Francis L.

Expert Google Merchant Center and E-commerce

€300/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Francis

🔵 E-commerce expert and Google Merchant Center & Product Feed Specialist — 100% GMC specialization

Alongside my e-commerce activities, I optimize, manage, and ensure compliance for Google Merchant Center. GMC has been instrumental in growing my e-shops. When properly configured, GMC makes your products directly accessible to targeted customer searches and AI agents.

As it's my favorite tool, my expertise is 100% focused on GMC, product feeds, and Google Shopping, with mastery of advanced tools like Channable, DataFeedWatch, ShoppingFeed, and Lengow to:
✔ Centralize and automate your product feeds
✔ Correct GMC errors and structure your data
✔ Automatically transform titles, descriptions, and categories
✔ Manage multi-country and multi-currency without quality loss
✔ Optimize your feeds for Performance Max and Google Shopping

As an e-commerce seller myself, I've worked with diverse catalogs (including one with over 200 products), allowing me to develop in-depth expertise in:
✔ Advanced Merchant Center diagnostics
✔ Correction of suspensions and site compliance
✔ Qualitative optimization: titles, images, descriptions, GTINs, categories
✔ Creation of complete, stable, and high-performing feeds
✔ Analysis and improvement of overall shop quality

My approach combines human expertise with advanced automation. Platforms enhance efficiency, but strategic SEO-SEA optimization and performance depend on human experience and judgment.

🎯 My goal: to provide you with a compliant, stable, and optimized Merchant Center so your Google Shopping campaigns can reach their full potential.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Fluent

  • Swedish

    Fluent

Remote only
Primarily works remotely

Experience

  • Jumbo
    GMC Feed
    E-COMMERCE
    January 2024 - July 2025 (1 year and 6 months)
    Reduction of feed errors and alerts by 80% in under 3 months.
    Stabilization of the Merchant Center account and lifting of all ongoing suspensions.
    Increased product visibility on Google Shopping.
    Implementation of a stable and automated feed, ready for Performance Max campaigns.
    Google Merchant Center Compliance Google Merchant Center Suspension
  • BricoPlanit
    GMC Feed
    E-COMMERCE
    February 2023 - April 2025 (2 years and 2 months)
    Comprehensive audit of existing and missing product feeds on Google Merchant Center, identification of recurring errors and quality alerts.

    Optimization of product titles, descriptions, and attributes (GTIN, MPN, Google categories) to improve ad quality and relevance.

    Management of product images: compliance check (dimensions, overlays, quality) and correction of upload errors.

    Resolution of complex suspensions related to Google policies (account and products), with follow-up until validation.

    Implementation of automations for daily price and availability updates via API / CSV.

    Results:

    Elimination of feed errors and alerts within 3 months.

    Stabilization of the Merchant Center account and lifting of all ongoing suspensions.
    Google Merchant Center Compliance Google Merchant Center Suspension Google Merchant Center Feed
  • E commerçant
    E-commerce Manager – Google Merchant Center & Google Shopping Specialist
    E-COMMERCE
    January 2023 - Today (3 years and 5 months)
    Since 2023, I have managed several niche DIY dropshipping online stores exclusively offering products made in Europe. I resell my functional stores.

    My activity led me to self-teach and develop solid expertise in Google Merchant Center, which I particularly appreciate.

    Between my new projects, I offer my clients creation, repair, and improvement of GMC feeds, error-free with automated updates and very good shop quality levels.

    Your shop and products will be ready for your Google Ads campaigns, which you can manage yourself or entrust to another provider.

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