Francis Kerrad

We provide manufacturers and networks operating in the fast-moving consumer goods sector with tailor-made operational and pragmatic solutions in 4 areas of expertise:

✦ Development of category strategies (market reviews, category diagnosis and vision, "Retail Opportunities Audit")

✦ Category management (effective assortment, promotional strategy)

✦ Identification and optimization of marketing levers (measurement and development of brand equity, measurement of the effectiveness of marketing & communication investments-MCA)

✦ Management processes and tools

Our support adapts to your challenges: consulting, outsourced production, training, or coaching depending on your issues, the functioning and culture of your company, and the teams in place.

Makes your life easier: By saving you time through the complete management of the interface with the various service providers involved (quotes, methodology validation, briefs, questionnaires, guides, etc.); By delivering complete presentations that offer "actionable" recommendations, and by deploying them directly externally with your teams, if necessary.

• - Market reviews for home care

• - Store performance reviews

• - Shopper understanding

• - Trade marketing, CRM, category management & shopper partnerships with stores