Francis Edelin

Supporting brands in the development of their visual identity and creative strategy

Artistic direction and supervision of 360° campaigns (digital, print, video, social media)

Conception and management of creative projects in collaboration with multidisciplinary teams (designers, motion designers, copywriters, developers, etc.)

Consulting in branding, storytelling, and user experience with a digital specialization

Coordination with clients, agencies, and suppliers to ensure optimal execution

Main tasks: Supporting brands in the development of their visual identity and creative strategy

Artistic direction and supervision of 360° campaigns (digital, print, video, social media)

Conception and management of creative projects in collaboration with multidisciplinary teams (designers, motion designers, copywriters, developers, etc.) Consulting in branding, storytelling, and user experience with a digital specialization Coordination with clients, agencies, and suppliers to ensure optimal execution

Management & development of a creative department of 18 talents: Copywriters, Art Directors, Web Designers, Motion Designers, and Illustrators.

• Structuring and upskilling the team in digital expertise: branding, UX, motion design (2D/3D), photography, and illustration.

• Supervision of the creation and production of multi-format content: web interfaces, display, social media, films, corporate content, radio spots, print.

• Gross Margin: 20 million euros.

• Client budgets up to €400k

Management & development of a digital creative department of 12 talents: Art Directors and illustrators. Creation of a 2D and 3D motion team.

Gross Margin: 10 million euros

Client budgets up to €600k

Clients:

Lido, Canal Box, Olympia, Michelin, Total, SPA, SNCF Voyageurs, L’aventure Peugeot Citroen, Symrise, Editis, Blue Solutions, Getlink, La Poste, Domitys, Banque des Territoires, KFC ...